Consumer Goods

Success: Spodee

  • CAN376266
  • 9 Pages
  • March 2013
  • Consumer Goods
Summary
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how CPG brands can look to reconcile consumers' somewhat conflicting demands for novelty and familiarity through new product innovation.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

ReasonsToBuy
- Why is Spodee considered a telling case of success?

- What consumer and market trends underpin this product success?

- How can I entice recessionary consumers to trial new product launches?

- How can CPG brands effectively target recessionary consumers?

Key Highlights
Over one third of US shoppers are highly influenced by claims of "authentic," "home-made," or "made with real ingredients" when buying food and drinks, highlighting the extent to which recessionary consumers are seeking comfort and safety.

However, with more than four in 10 US shoppers claiming that they enjoy experimenting with different alcoholic beverage flavors and mixers, it seems that consumer conservatism continues to be offset by an inherent willingness to take risks and experiment with new products.
Please Select Format

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Universal Serial Bus Battery Charger Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015- 2024

Universal serial bus also known as USB were introduced in 1990’s it defines cables, connectors, and communication protocol used in bus for connection, communication, and power supplies between computers and ...

March 2017  |   Price:$ 7695    | Pre Book Price:$ 7695

Read More >>

Air Purifier Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015-2024

Air purifier devices are used in removing the contaminants from the air either in closed rooms or in open areas depending on the range and extent of diffusion of the ...

March 2017  |   Price:$ 7695    | Pre Book Price:$ 7695

Read More >>

Global Mobility Scooter Market - Strategic Assessment and Forecast Till 2021

Mobility Scooter Market - Report Highlights The Worldwide Mobility Scooter market research report covers the present scenario and the growth prospects of the Worldwide Mobility Scooter Market for the period 2015 ...

July 2017  |   Price:$ 2995    | Pre Book Price:$ 2995

Read More >>

Global Vape Market (e-Cigarette and Vaporizer) - Strategic Assessment and Forecast Till 2021

Vape Market (e-Cigarette and Vaporizer) Market - Report Insights A vape product or broadly known as e-cigarette, electronic cigarette, and vaporizer is a battery operated device and has been reckoned as ...

July 2017  |   Price:$ 2995    | Pre Book Price:$ 2995

Read More >>

World Skin Care - Market Opportunities and Forecasts, 2014 - 2020

Cosmetics industry has experienced exponential rise since past few years. Skin care is considered the most profitable category of cosmetics industry. Both men and women use skin care products such ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Digital Devices Technologies Market (Products, Geography, Software and Hardware) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Digital devices technologies market for living room provides products that use varied technologies to give enhanced digital output for consumer products such as television home theatre etc. The global home ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>