Food & Beverages

Success: Saffron Road

  • CAN376264
  • 10 Pages
  • March 2013
  • Food & Beverages
Summary
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Saffron Road identified and addressed the needs of an underserved niche but growing consumer group (Muslims in the US), resulting in the launch of a successful halal-certified natural frozen food range.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

ReasonsToBuy
- Why is Saffron Road considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends has this product innovation capitalized on?

- What can I learn from the success of Saffron Road?

Key Highlights
The Muslim population is rapidly growing at an estimated rate of 1.8% per year, presenting opportunities for food manufacturers in the development of certified halal products to meet growing demand, particularly in the Western world.

Saffron Road capitalized on the growing, yet underserved Muslim community, claiming to be the world's first all-natural, ethically produced, halal-certified frozen convenience food range.
Please Select Format

Enquiry About Report

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Natural Food and Drinks Market (Product and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

All Natural Food and Drinks are the products that are minimally processed and do not contain any food additives such as flavorings, food colors, sweeteners, antibiotics and hormones. All Natural ...

January 2018| $5370 | Pre Book Price:$4699

Global Baking Ingredients Market (Ingredients, Products and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Baking ingredients such as flour, baking powder, yeast, etc., are used to make bakery products. The most popular bakery products include cakes and breads. Baking ingredients are widely used in ...

January 2018| $5370 | Pre Book Price:$4699

Global Packed Food Market (Categories, Confectioneries, Type Packed Food, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Packaging of food products provide protection from external environment and maintain physical, chemical and biological structure of the food. The demand for packed food is high due to increase in ...

January 2018| $5370 | Pre Book Price:$4699

Global Food Enzyme Market, Size, Share, Trends, Forecast, Global Analysis, Research, Report, Segmentation, Future Demand

Food and beverage enzymes are highly selective chemical catalysts that initiate metabolic reaction within unripe fruit and other food materials. The demand for enzyme consumption is expected to rise to ...

January 2018| $5370 | Pre Book Price:$4699

Global Encapsulated Food Market (Core Phase, Shell Material, Technology, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Encapsulation is the process of incorporating food ingredients, enzymes and other materials into capsules. The parent market for the encapsulated food is the global food market, which was $4200 billion ...

January 2018| $5370 | Pre Book Price:$4699

Global Ultra High Temperature Milk Market (Products and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

UHT milk is fresh milk that is processed in a very high temperature, pasteurized in a very less time, and then packaged in pre-sterilized containers without addition of any preservatives. ...

January 2018| $5370 | Pre Book Price:$4699

2018 © Copyright Big Market Research

View Pricing >>