Food & Beverages

Success: Quaker Oat So Simple Porridge Pots

  • CAN376262
  • 10 Pages
  • March 2013
  • Food & Beverages
Summary
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how innovative packaging effectively targeted consumers leading busy lifestyles with an easy-to-prepare, portable breakfast option.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

ReasonsToBuy
- Why is Quaker Oat So Simple Porridge Pots considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends has this product innovation capitalized on?

- What can I learn from the success of Quaker Oat So Simple Porridge Pots?

Key Highlights
Over 5.7 million Quaker Oat So Simple porridge pots were sold in the first year of launch, helping the Oat So Simple brand to become one of the fastest-growing cereal brands in the UK.

The pressures of leading hectic and complex lifestyles are making consumers time-poor (or leading them to perceive themselves as such). As a result, significant demand exists for quick and simple products that require little preparation, or come in packaging that is easy to transport, store, or use.
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