Consumer Goods

Success: Preshafruit

  • CAN376322
  • 20 Pages
  • March 2014
  • Consumer Goods
Summary
Brand guardians can benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. In this case, the manufacturing process gives consumers access to "natural" and nutrient-rich Preshafruit juices packaged in an innovative triangle-shaped bottle. It is also a foundation for compelling brand storytelling.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

ReasonsToBuy
- Why is Preshafruit considered a compelling case?

- What consumer insight underpins the brand's success?

- Which consumer trends has Preshafruit capitalized on?

- What can I learn from Preshafruit's success?

Key Highlights
Preshafruit won "Best New Beverage Concept" and "Best New Juice or Juice Drink" at the 2009 International FoodBev Beverage Innovation Awards.

Preshafruit reflects the emergence of the cold-pressed juice niche, and the unique qualities of the technology.
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