Consumer Goods

Success Case Study: Shiseido Wet Force Sun Care Range; Increasing a products effectiveness to overcome its seasonality

  • CAN638775
  • 20 Pages
  • August 2016
  • Consumer Goods
The sun care market in the US is forecast to have a CAGR of 1.71% for the period 2016-20, slightly above other segments such as skincare, with a CAGR of 1.50% for the same period. New solutions marketed based on quality and featuring scientifically advanced ingredients may help to invigorate market figures and renew the category.

Key Findings
-Shiseidos Wet Force range is an innovative range that improves its UV protection in contact with water. This creates a unique line that combines a positioning based on high-quality results with a clear convenient approach that avoids consumers having to constantly reapply the lotion.

-The product comes in a very distinctive high-quality packaging design, created with the goal of addressing a premium market and female consumers, who are responsible for most grocery purchases in the US.

-Due to its benefits, the Wet Force range is marketed linked to various contexts such as outdoor sports, a very interesting strategy that may help to overcome the seasonality of sun care products.

-An advanced formulation helps companies to counteract the threat of private label brands, which over the last few years have built a higher-quality image, and also allows manufacturers to address a more premium market. This offers several opportunities if companies raise awareness about sun damage.

"Success Case Study: Shiseido Wet Force Sun Care Range" is part of Canadeans Successes and Failures research and explores the reasons for the success of this product in the US.

-WHAT? Understand the characteristics of Shiseidos Wet Force sun care range.

-WHY? Discover how the Wet Force range has successfully provided a highly effective yet convenient solution to US consumers.

-TAKE-OUT: Learn from this success, seeking further opportunities in the sun care segment.

-Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

-Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

-Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

-Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Please Select Format

Enquiry About Report

Need More Information

Contact us
+ 1-800-910-6452
+91 20 66346066
--- or ---



Universal Serial Bus Battery Charger Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015- 2024

Universal serial bus also known as USB were introduced in 1990’s it defines cables, connectors, and communication protocol used in bus for connection, communication, and power supplies between computers and ...

March 2017  |   Price:$ 7695    | Pre Book Price:$ 7695


Air Purifier Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015-2024

Air purifier devices are used in removing the contaminants from the air either in closed rooms or in open areas depending on the range and extent of diffusion of the ...

March 2017  |   Price:$ 7695    | Pre Book Price:$ 7695


Global Mobility Scooter Market - Strategic Assessment and Forecast Till 2021

Mobility Scooter Market - Report Highlights The Worldwide Mobility Scooter market research report covers the present scenario and the growth prospects of the Worldwide Mobility Scooter Market for the period 2015 ...

July 2017  |   Price:$ 2995    | Pre Book Price:$ 2995


Global Vape Market (e-Cigarette and Vaporizer) - Strategic Assessment and Forecast Till 2021

Vape Market (e-Cigarette and Vaporizer) Market - Report Insights A vape product or broadly known as e-cigarette, electronic cigarette, and vaporizer is a battery operated device and has been reckoned as ...

July 2017  |   Price:$ 2995    | Pre Book Price:$ 2995


World Skin Care - Market Opportunities and Forecasts, 2014 - 2020

Cosmetics industry has experienced exponential rise since past few years. Skin care is considered the most profitable category of cosmetics industry. Both men and women use skin care products such ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370


Global Digital Devices Technologies Market (Products, Geography, Software and Hardware) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Digital devices technologies market for living room provides products that use varied technologies to give enhanced digital output for consumer products such as television home theatre etc. The global home ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370


2017 © Copyright Big Market Research

View Pricing >>