Food & Beverages

Success Case Study: Krakowski Kredens; Premium private label for nostalgic quality-seekers

  • CAN551176
  • 18 Pages
  • April 2016
  • Food & Beverages
Summary
The belief that private label products can stand out in their own right, without necessarily using a lower price tag as the main selling point, is becoming increasingly common. Such a positive perception supports the presence of premium private labels that use high-quality, upscale packaging designs, and indulgent, complex flavors to entice shoppers. This can be seen in Poland, where consumers pay significant attention not only to price, but also to the nutritional and status-boosting benefits of brands they purchase.

Key Findings
- Established in 2007, Krakowski Kredens is an exclusive private label developed for the upmarket Alma supermarket chain. Its swift success resulted in the opening of 47 independent brand stores across Poland, with a plan to soon raise this to 100 and expand the chain abroad.

-The combination of a "patriotic" and upscale image with a clean-label aspect strongly differentiates the brand's products and contributes to its outstanding popularity.

Synopsis
"Success Case Study: Krakowski Kredens" is part of Canadean Consumer's Successes and Failures research and explores one of the most successful Polish private label brands.

-WHAT? Understand the background of Krakowski Kredens in Poland, and how the brand was established.

-WHY? Discover how products' image and claims tapped into key demands of Polish consumers.

-TAKE-OUT: Learn powerful lessons from the success that can have a tangible impact on your own brand's success.

ReasonsToBuy
-Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

-Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

-Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

-Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Please Select Format

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Protein Hydrolysis Enzymes Market (Sources, Applications and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Protein hydrolysate enzymes are the amino protein which is used in the hydrolysis of bonds such as detergent industry. The protein hydrolysates are chiefly used in the removal of protein ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Metal Cans Market (Products and Geography) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2020

Metal cans are the containers used for the storage of food, beverages, oil, chemicals, etc. Metal cans are light in weight and very easy to stack. This report aims to ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Natural Food and Drinks Market (Product and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

All Natural Food and Drinks are the products that are minimally processed and do not contain any food additives such as flavorings, food colors, sweeteners, antibiotics and hormones. All Natural ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Packed Food Market (Categories, Confectioneries, Type Packed Food, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Packaging of food products provide protection from external environment and maintain physical, chemical and biological structure of the food. The demand for packed food is high due to increase in ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Animal Feed Micronutrients Market - Insights, Analysis, and Forecast to 2021

The global animal feed industry has experienced paradigm shift in terms of the demand and quality control over the past few years. It is an important segment of the global ...

July 2017  |   Price:$ 3499    | Pre Book Price:$ 3499

Read More >>

Global Mixed Tocopherol Market (Type, Application, and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Tocopherols are a naturally occurring chemical element found in a variety of food such as nuts, spinach and vegetable oils. They are commonly known as vitamin E. Mixed tocopherols are organic compounds and a mixture of four homologues tocopherols, namely alpha tocopherol, beta tocopherol, gamma tocopherol and delta tocopherol.

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>