Consumer Goods

Success Case Study: Ghari Laundry Detergent; From regional to national dominance among low-income consumers

  • CAN530241
  • 15 Pages
  • April 2016
  • Consumer Goods
Summary
Prior to 1987, the Indian laundry detergent market had been dominated by premium brands offering goods that were only affordable to more affluent consumers. During the 1990s the market became more accessible to lower-income consumers, who were now offered a choice of affordable detergents. Building a firm consumer base and targeting consumers at the lower-income level can yield rewards for manufacturers within the laundry detergent industry.

Key Findings
-Ghari detergent was launched in India in 1987 and was able to appeal to lower-income consumers seeking aspirational purchases that are affordable.

-Slowly Ghari was able to attract the attention of consumers in its home region of Uttar Pradesh as well as the neighbouring Bihar, Madhya Pradesh, and Punjab regions which soon followed.

-Ghari showed that a company does not need to spend a huge budget on advertising to attract consumer interest. Word of mouth can be just as powerful for marketing as it helps build trust and expand brands both organically and economically in the emerging markets.


Synopsis
"Success Case Study: Ghari Laundry Detergent" is part of Canadean Consumer's Successes and Failures research. It examines the details of and reasons behind the success of Ghari laundry detergent, a low-priced laundry detergent aimed at low-income Indian consumers. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

ReasonsToBuy
-Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

-Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

-Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

-Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Please Select Format

Enquiry About Report

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Universal Serial Bus Battery Charger Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015- 2024

Universal serial bus also known as USB were introduced in 1990’s it defines cables, connectors, and communication protocol used in bus for connection, communication, and power supplies between computers and ...

March 2017  |   Price:$ 7695    | Pre Book Price:$ 7695

Read More >>

Air Purifier Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015-2024

Air purifier devices are used in removing the contaminants from the air either in closed rooms or in open areas depending on the range and extent of diffusion of the ...

March 2017  |   Price:$ 7695    | Pre Book Price:$ 7695

Read More >>

Global Mobility Scooter Market - Strategic Assessment and Forecast Till 2021

Mobility Scooter Market - Report Highlights The Worldwide Mobility Scooter market research report covers the present scenario and the growth prospects of the Worldwide Mobility Scooter Market for the period 2015 ...

July 2017  |   Price:$ 2995    | Pre Book Price:$ 2995

Read More >>

Global Vape Market (e-Cigarette and Vaporizer) - Strategic Assessment and Forecast Till 2021

Vape Market (e-Cigarette and Vaporizer) Market - Report Insights A vape product or broadly known as e-cigarette, electronic cigarette, and vaporizer is a battery operated device and has been reckoned as ...

July 2017  |   Price:$ 2995    | Pre Book Price:$ 2995

Read More >>

World Skin Care - Market Opportunities and Forecasts, 2014 - 2020

Cosmetics industry has experienced exponential rise since past few years. Skin care is considered the most profitable category of cosmetics industry. Both men and women use skin care products such ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Digital Devices Technologies Market (Products, Geography, Software and Hardware) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Digital devices technologies market for living room provides products that use varied technologies to give enhanced digital output for consumer products such as television home theatre etc. The global home ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>