Food & Beverages

Success Case Study: Fireball Whisky - Using Aggressive and Unconventional Marketing Tactics

  • CAN376362
  • 18 Pages
  • March 2015
  • Food & Beverages
Summary
Sales of Fireball Whisky have skyrocketed each year since 2010, as a result of a highly targeted on-trade strategy and clever use of social media.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving goods industry by gaining insights from both within and outside of your sector.

ReasonsToBuy
- Why is Fireball Whisky considered an interesting case of success?

- What consumer insight underpins this success?

- What can I learn from the success of Fireball Whisky?

Key Highlights
The success of Fireball Whisky points to an important stage in the evolution of flavored whiskies, where spiced expressions present vast flavor opportunities and gender-neutral appeal.
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