Food & Beverages

Success Case Study: Fireball Whisky - Using Aggressive and Unconventional Marketing Tactics

  • CAN376362
  • 18 Pages
  • March 2015
  • Food & Beverages
Summary
Sales of Fireball Whisky have skyrocketed each year since 2010, as a result of a highly targeted on-trade strategy and clever use of social media.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving goods industry by gaining insights from both within and outside of your sector.

ReasonsToBuy
- Why is Fireball Whisky considered an interesting case of success?

- What consumer insight underpins this success?

- What can I learn from the success of Fireball Whisky?

Key Highlights
The success of Fireball Whisky points to an important stage in the evolution of flavored whiskies, where spiced expressions present vast flavor opportunities and gender-neutral appeal.
Please Select Format

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Low Calorie Food Market (Types, Applications and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Low calorie food is a major growing segment in health food market. The increasing health concerns and changing lifestyle is pushing this market segment upwards. Low calorie food is beneficial ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Aquafeed and Aquaculture Additive Market ( Products, Application and Geography ) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020.

Aquafeedrefers to commercially produced food itemsgiven to various aquatic species such asmollusks, fish and crustaceans. Aquatic species receive energy and essential nutrients required for movement, body-maintenance, metabolic functions and growth from aquafeed. Aquafeed is mainly used in aquaculture.

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Ultra High Temperature Milk Market (Products and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

UHT milk is fresh milk that is processed in a very high temperature, pasteurized in a very less time, and then packaged in pre-sterilized containers without addition of any preservatives. ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Fishery Machinery Manufacturing Market (Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Growing awareness regarding the benefits of incorporating fish into regular diet and the growth of the aquaculture market are the major factors fuellingthe growth of the fishery machinery market. Fishes contain omega-3 fatty acids and are a rich source of protein which helps in lowering blood pressure.

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Diabetic Food Market (Application and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Diabetic Food products are dietary products that include reduced carbohydrate and sugar contents that help in controlling the rise of the blood glucose. Diabetic Food also contains low calorie sweeteners, ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Medical Nutrition Market (Product and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Medical nutrition is the focused constituent of patient's health management. It assesses nutrition status in the patients and it helps in boosting their immune system and supports their medical condition. It is used by dieticians or doctors as drug complements in conventional therapies.

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>