Food & Beverages

Success Case Study: Chobani Greek Yogurt - Moving Beyond Niche to Mainstream

  • CAN376359
  • 21 Pages
  • March 2015
  • Food & Beverages
Summary
This report explores Chobani's focus on a niche market and how capitalizing on PR (social media, sponsorship of events, mobile tour campaigns), rather than advertising, has served to create a positive, active relationship with consumers.


Synopsis
- Discover the reasons for the success of Chobani, a small company now leading the Greek yogurt segment in the US.

- Gain an understanding of Chobani's marketing strategy, which focuses on social media and storytelling.

ReasonsToBuy
- How did Chobani revolutionize the yogurt category as a whole while focusing on a niche market?

- Why has Chobani targeted a crowded market like the US?

- Why has the product proved so popular with consumers?

Key Highlights
Chobani has demonstrated a commitment to transparency, as the company places great emphasis on not outsourcing, and therefore keeping an eye on the production process from the beginning to the end.

Rather than the product itself, Chobani is using storytelling to generate a strong emotional response from shoppers. Chobani's success lies into its ability to inspire not by its product but by how its story started.
Please Select Format

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Flavored and Functional Water Market (Products and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Flavored and functional water belong to the category of beverages that are marketed similar to water. It however contains additional elements such as artificial or natural flavors, vitamins and sweeteners. ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Food Enzyme Market, Size, Share, Trends, Forecast, Global Analysis, Research, Report, Segmentation, Future Demand

Food and beverage enzymes are highly selective chemical catalysts that initiate metabolic reaction within unripe fruit and other food materials. The demand for enzyme consumption is expected to rise to ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Medical Nutrition Market (Product and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Medical nutrition is the focused constituent of patient's health management. It assesses nutrition status in the patients and it helps in boosting their immune system and supports their medical condition. It is used by dieticians or doctors as drug complements in conventional therapies.

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Aquafeed and Aquaculture Additive Market ( Products, Application and Geography ) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020.

Aquafeedrefers to commercially produced food itemsgiven to various aquatic species such asmollusks, fish and crustaceans. Aquatic species receive energy and essential nutrients required for movement, body-maintenance, metabolic functions and growth from aquafeed. Aquafeed is mainly used in aquaculture.

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Fishery Machinery Manufacturing Market (Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Growing awareness regarding the benefits of incorporating fish into regular diet and the growth of the aquaculture market are the major factors fuellingthe growth of the fishery machinery market. Fishes contain omega-3 fatty acids and are a rich source of protein which helps in lowering blood pressure.

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Baking Powder Market (Product Types and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Baking powder is a dry chemical leavening agent composed of carbonate, inert fillers and weak acid. It is generally used for increasing the volume of baked goods. Certifications under PFO ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>