Food & Beverages

Success Case Study: Bud Light Lime-A-Rita - Beer Meets Summer Cocktail

  • CAN376356
  • 19 Pages
  • March 2015
  • Food & Beverages
Summary
Bud Light in the US developed a unique take on the summer cocktail, which subsequently became one of the biggest success stories in beer over the past decade.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

ReasonsToBuy
- Why is Bud Light Lime-A-Rita considered an interesting case of success?

- What consumer insights underpin this success?

- What can I learn from the success of Bud Light Lime-A-Rita?

Key Highlights
At a time when mainstream brands are under increasing pressure from the craft segment, the Ritas range made Bud Light more relevant for contemporary drinkers.
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