Food & Beverages

Strategies for Managing Food and Drink Flavor Portfolios

  • CAN376811
  • 100 Pages
  • July 2015
  • Food & Beverages
Summary
To build up the case for the "how to" guide, this report reviews strategies and techniques for flavor range optimization. Flavor portfolio evaluations and case studies are applied to specific categories and product lines, and the learnings generalized to the larger food and drink sector as possible. Likely future trends and opportunities with respect to flavor portfolios are also presented.


Synopsis
- Understand current thinking and practice with respect to applicable business models and the factors affecting choice of a flavor portfolio.

- Assess a selection of marketing and consumer research techniques and tools that can be used to manage and optimize flavor portfolios.

- Through case studies, examine the strategies used for range development and optimization in several categories and product lines.

- Consider future trends and opportunities with respect to flavor portfolios.

ReasonsToBuy
- What are the main opportunities and major limitations with respect to flavor portfolios for food and drink products?

- How can a product line appeal to a range of consumer segments through its flavor range?

- What are the main factors that affect portfolio choice and what are the implications of each?

- What are the differences in flavor ranges between larger players and smaller or more innovative manufacturers within a category?

- What are the options with respect to number of flavor variants, combination of flavors to offer, and when to introduce and discontinue flavors?

Key Highlights
A general rule is that the number of variants in a flavor portfolio should be the amount necessary to establish reach and meet the needs of enough consumer segments to make the line profitable, but without starting to cannibalize the core flavors or impact negatively on profits because of excessive operational costs.

In general, newer flavors are chosen to coincide with global events, general food and drink trends, and ingredient and health trends. Newer flavors chosen by the larger players create fun and diversity within the product line, whereas completely new entrants may offer flavors that are disruptive to the category.

Online food and drink shopping is already a major channel. The Boston Consulting Group (2013) has predicted that the online grocery market will reach $100bn by 2018. Therefore it is logical to assume that many product lines will start to use more flavor extensions and to increase their reach to a wider range of consumer segments.
Please Select Format

Enquiry About Report

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Baking Ingredients Market (Ingredients, Products and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Baking ingredients such as flour, baking powder, yeast, etc., are used to make bakery products. The most popular bakery products include cakes and breads. Baking ingredients are widely used in ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Packed Food Market (Categories, Confectioneries, Type Packed Food, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Packaging of food products provide protection from external environment and maintain physical, chemical and biological structure of the food. The demand for packed food is high due to increase in ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Food Enzyme Market, Size, Share, Trends, Forecast, Global Analysis, Research, Report, Segmentation, Future Demand

Food and beverage enzymes are highly selective chemical catalysts that initiate metabolic reaction within unripe fruit and other food materials. The demand for enzyme consumption is expected to rise to ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Encapsulated Food Market (Core Phase, Shell Material, Technology, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Encapsulation is the process of incorporating food ingredients, enzymes and other materials into capsules. The parent market for the encapsulated food is the global food market, which was $4200 billion ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Ultra High Temperature Milk Market (Products and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

UHT milk is fresh milk that is processed in a very high temperature, pasteurized in a very less time, and then packaged in pre-sterilized containers without addition of any preservatives. ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Protein Hydrolysis Enzymes Market (Sources, Applications and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Protein hydrolysate enzymes are the amino protein which is used in the hydrolysis of bonds such as detergent industry. The protein hydrolysates are chiefly used in the removal of protein ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>