Consumer Goods

Strategies for International Consumer Segmentation

  • CAN376879
  • 46 Pages
  • December 2013
  • Consumer Goods
Summary
The long-term trend among Western consumers, now being repeated in emerging markets, is towards greater individualism. People are demanding products that are more tailored to their needs and lifestyles, resulting in ever-more specific offerings from manufacturers. Sub-branding and targeting similar groups across regions is a possible answer to this conundrum.


Synopsis
- An evaluation of how leading companies are segmenting their market on the basis of demographics, psychographics, need states and dayparts.

- A review of NPD across FMCG, with an emphasis on multinationals' mega-brands as well as examples from innovative national players.

- Examples of products that meet a need during a specific daypart or occasion.

- Ideas about which segments might form the next growth areas. For example, lactose/gluten intolerant, diabetics, vegetarian, and halal consumers.

- Conclusions based on the lessons of existing brands highlight the importance of balancing brand portfolios and getting the message to consumers right.

ReasonsToBuy
- How can manufacturers target niche consumer groups and yet still maintain economies of scale?

- How do major FMCG companies segment consumers beyond the obvious demographic options?

- How can marketers develop products for the health-conscious consumer?

- What impact is the massive expansion and hollowing out of the middle class having?

Key Highlights
More NPD is being targeted at particular need states, but to get brand loyalty and premium pricing the needs have to be specific and valued by consumers - they have to see the product fitting into their lifestyle. The product's benefits and the ingredients that deliver on that promise also have to be clearly explained and communicated to consumers.

The concentric rings of consumers that surround a core group of engaged users mean that the potential of the niche might be greater than expected. This is particularly the case if the niche is found in many countries. There could also be further opportunities for customizable products and direct sales.

Many significant niche groups remain untapped. Halal food already accounts for about a fifth of world food trade and 5% of the annual sales of one of the world's leading FMCG companies. Diabetes, meanwhile, is one of the largest and fastest-growing segments in the US food market - a trend that will be replicated in other markets.
Please Select Format

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Hospital Assets Management Market (Technology, Applications, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

The hospital assets management system helps to manage and protect hospital equipment. It uses automated software systems to monitor the environment in hospital campus. The technology solutions are becoming increasingly ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Digital Devices Technologies Market (Products, Geography, Software and Hardware) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Digital devices technologies market for living room provides products that use varied technologies to give enhanced digital output for consumer products such as television home theatre etc. The global home ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Animal Nutrition Chemicals Market (Products, Applications, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Animal Nutrition Chemicals are amino acids that provide nutrition to the animals and act as a buffering agent to boost the immune system of the animals. The products manufactured by ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Smart Devices Market (Products and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Smart Devices are devices that perform various smart functions such as health monitoring, people tracking, driving directions, etc. Apart from smart TVs, most of these wearable devices can be worn ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Air Purifier Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015-2024

Air purifier devices are used in removing the contaminants from the air either in closed rooms or in open areas depending on the range and extent of diffusion of the ...

July 2017  |   Price:$ 4995    | Pre Book Price:$ 4995

Read More >>

Global UV Disinfection Equipment Market (Applications, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

UV disinfection technology uses ultra-violet rays to remove infection and purify the subjected matter. The equipments are useful for disinfection of materials such as food, solutions, especially drinking water. UV ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>