Tourism and Lifestyle

Source Market Insights: Australia

  • CAN747740
  • 18 Pages
  • October 2016
  • Tourism and Lifestyle
Australia is a growing and affluent market with over 10 million taking outbound trips in 2016, an increase of 6.5% in just one year. As a country with a healthy GDP growth rate of 3.3%, this outbound market is set to remain consistent in its travel habits. Consequently Canadean expects Australians to make 12.1 million trips by 2021.

Key Findings
- As a nation of immigrants, Australians usually have friends and relatives scattered around the world and their travel plans often include this factor.

- This is reflected in outbound VFR trips which increased by over 2.5% in 2016, reaching 2.4 million in just one year.

Canadean's report - Source Market Insights: Australia provides detailed information on the Australian outbound tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

- Detailed market analysis, information, and insights, including:

- Historic and forecast tourist volumes and values covering Australia's outbound tourism sector

- Detailed analysis of tourist spending patterns for various categories in the travel and tourism sector, such as purpose of spending and top source markets.

- Detailed analysis of the market trends in the Australia's outbound tourism sector.

- Make strategic business decisions using historic and forecast market data related to Australia's outbound Travel and Tourism sector

- Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

- Direct the promotional efforts on most promising markets by identifying the key source and destination countries

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