ICT Media

Social Network Marketing in the US 2015-2019

  • TEC280147
  • 74 Pages
  • August 2015
  • ICT Media

About Social Network Marketing

Social networking refers to the act of coming together of groups of people with common interests on social platforms and building relationships with the help of websites and applications. Social media refers to platforms, such as websites and applications, which enable users to participate in social networking activities by creating, sharing, or exchanging information, ideas, and/or pictures/videos. Social media is not only about Facebook, Twitter, and Google+, but much more.



Currently, there are more than 800 active social networking sites, including mobile applications and digital platforms.



Technavio's analysts forecast social network marketing in the US to grow at a CAGR of 20.11% over the period 2014-2019.



Covered in this Report

This report covers the present scenario and growth prospects of social network marketing in the US for the period 2015-2019. The report provides an overview on social networks, their effect on brands, and how brands utilize social platforms for marketing and social network ad-spending. 



Social network marketing in the US is highly fragmented with the presence of a large number of small and large players. In this report, we present a detailed description of the key players. In addition, we discuss the major drivers that influence growth, the challenges faced by marketers while utilizing social media platforms, the market at large, and key trends emerging in the market. 



Key Vendors

• Facebook

• Google

• Instagram

• LinkedIn

• Pinterest

• Tumblr

• Twitter 



Market Driver

• Targeted Marketing

• For a full, detailed list, view our report



Market Challenge

• Lack of Standards for Measuring Performance

• For a full, detailed list, view our report



Market Trend

• Shift in Media Consumption

• For a full, detailed list, view our report



Key Questions Answered in this Report

• What will the market size be in 2019 and what will the growth rate be?

• What are the key market trends?

• What is driving this market?

• What are the challenges to market growth?

• Who are the key vendors in this market space?

• What are the market opportunities and threats faced by the key vendors?

• What are the strengths and weaknesses of the key vendors?


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