Consumer Goods

Smokeless Tobacco in Norway, 2016

  • CAN530240
  • 74 Pages
  • April 2016
  • Consumer Goods
Summary
Norway has one of the largest and most buoyant markets for smokeless tobacco and is the second largest snus market in the world after neighbouring Sweden. Although snus has itself been available for many years, the product has been given a boost since the early part of last decade following growing restrictions on smoking in public.

Key Findings
-Usership of smokeless tobacco is most prevalent among young adults and males in particular. Research in 2011 found that snus use was greatest in the 16-24 age band

-Prospects for the market remain good although growth is set to slow in the future Snus will continue to dominate sales with no evidence of any other smokeless product emerging as a challenger

-The rise in demand for smokeless tobacco, and snus in particular, is believed to have arisen following the introduction of smoking restrictions in public areas as well as growing health awareness about the use of tobacco

Synopsis
Smokeless Tobacco in Norway is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Norwegian market.

What else does this report offer?

-Market size and structure and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

-Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

-Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

-Prospects and forecasts of overall sales and consumption for 2014 to 2024

ReasonsToBuy
-Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

-Identify the areas of growth and opportunities, which will aid effective marketing planning

-As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Norwegian market is key to ensuring maximum future sales

-Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future
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