Serious games are digital applications designed for the purpose of education with fun. The primary function of serious games is to provide knowledge, train, inform, memorize, and teach end users, rather than mere entertainment. It enables advertisers to optimize brand awareness by increasing receptiveness of message, target more audience, and generate additional traffic to their websites. It also helps students to learn with fun as it bridges gap between theory and practical. Serious games are also used in inspection, technical training, competency evaluation, fault finding & rectification, and other applications.
Increased need for user engagement across enterprises, growing usage of mobile-based educational games, and improvement in learning outcomes are factors propelling the growth of the market. While, improper game design and lack of awareness about serious games hinder growth of the market. On the other hand, large-scale digitization and emergence of social networks pave new opportunities in the market.
The world serious game market is segmented based on vertical, application, platform, end user, and region. The market is further classified based on vertical into aerospace & defense, automotive, corporate, government, education, energy, healthcare, retail, media & advertising, and others. The applications covered in the report are emergency services, human resources, marketing, product development, sales, training, and support. The platforms discussed in the report are hand-held, mobile-based, PC-based, and web-based platforms. The end user segment is further divided into consumers and enterprises. The regions, such as North America, Asia-Pacific, Europe, and Latin America, Middle East and Africa (LAMEA) would experience tremendous growth.
The prominent companies operating in the market are IBM Corp., Cisco Systems Inc., Microsoft Corp., Nintendo Co. Ltd., BreakAway Games, Serious Game International., Applied Research Associate Inc., Aten Intelligent Educational Systems Inc., CCS Digital Education, and Designing Digitally Inc. The key strategies adopted by these manufacturers to strengthen their position in the market are collaborations, approvals, mergers & acquisitions, partnerships, joint ventures, expansions, and others.
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