Food & Beverages

Serbia Quarterly Beverage Tracker Report Q3 2012

  • CAN93128
  • 25 Pages
  • December 2012
  • Food & Beverages

SYNOPSIS
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Serbia beverage marketSUMMARY
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
Eurozone debt crisis, Serbia growing public debt and poor agricultural income due to the weather (very dry spring and autumn), will affect the GDP in 2012. GDP is expected to be almost flat or with less than an approximate 0.5% drop. Furthermore, the unsustainable fiscal situation and pension system has forced the government to introduce 20% VAT, starting from October 2012.

What are the key drivers behind recent market changes?
Strong growth from the high volume soft drinks categories, packaged water, carbonates and recovered still drinks brought a positive trend (4% overall soft drinks growth in Q3-12). This was thanks to favorable weather and marketing activities.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Serbia beverage industry and want more detail and analysis on this data. Canadeans Serbia Quarterly Beverage Tracker report is ideal for benchmarking total market vs. retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
SCOPE
Readers are provided with a summary snap shot table showing category growth in Q3 2012 vs. Q3 2011, together with 2011actual volumes, 2012 forecast volumes and projected growth

An economic mood indicator, completed by Canadeans local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarters commercial beverage performance are identified and the key market drivers examined

Volumes for Q3 2012 vs. Q3 2011, full year 2011, moving annual totals (MAT) and 2012 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs. low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.

Soft Drinks Packaging Trends
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