Company Profiles

SeizeAdapt Case Study Wider Opportunities for a Detergent Dosing Bottle

  • CAN851335
  • 15 Pages
  • December 2016
  • Company Profiles
Summary
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using Canadean's Pack-Track packaging innovation tool and takes a closer look at a plastic bottle with an internal dosing mechanism, currently used for a laundry care product, and considers how the format could cross over into other categories.

Key Findings
- Discusses key features and packaging benefits of Henkel's Persil Perfect Dose in a plastic bottle with a dosing closure.
- Examines how this pack format taps into consumer trends within Canadean's TrendSights framework.
- Explores how this stylish and engaging means of packaging could be applied to other product categories.

Synopsis
"Seize+Adapt Case Study: Wider Opportunities for a Detergent Dosing Bottle" uses Canadean's Pack-Track packaging innovation tool to take a closer look at a pack format currently used for Henkel's Persil Perfect Dose laundry detergent and to consider how it could potentially inspire cross-category innovation.

ReasonsToBuy
- Use Canadean's Seize+Adapt Case Studies to inspire packaging innovation.
- Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
- Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
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