Food & Beverages

Seize+Adapt Case Study: Wider Opportunities for Peelable Sachets

  • CAN376821
  • 13 Pages
  • August 2015
  • Food & Beverages
Summary
Pack-Track encourages you to think laterally and explore opportunities available outside your own market sectors. This case study takes a closer look at a pack currently used for Inaba Ciao Petit cat food in Japan and considers how it could cross over into other product categories.


Synopsis
- Use Canadean Consumer's selection of Pack-Track Seize+Adapt case studies to inspire packaging innovation.

- Understand the consumer trends that influence packaging innovation and consumer interaction with this pack.

- Learn to look outside your sector - sometimes a very small element of a pack could have application to your product.

ReasonsToBuy
- Why is Inaba Ciao Petit cat food considered an interesting case for Seize+Adapt?

- What are the key packaging benefits of this pack?

- Which consumer trends has this packaging innovation capitalized on?

- Could this packaging idea work for your brands or products and give you an advantage over competitors?

Key Highlights
Pre-dosed, easy-open sachets are a convenient solution for those categories where using the correct amount of product is important. The format is also highly beneficial for on-the-go, travel and trial packs.

Currently used for a cat food product in Japan, the format could find wider applications in the food, beverage, personal care, household, and pharmaceutical sectors.
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