Food & Beverages

Seize+Adapt Case Study: Wider Applications for Rat Poison Packaging

  • CAN376817
  • 10 Pages
  • January 2015
  • Food & Beverages
Summary
Pack-Track encourages you to think laterally and explore opportunities available outside your own market sectors. This case study takes a closer look at a pack currently used for Gesal Protect rat poison and considers how it could cross over into other product categories.


Synopsis
- Use Canadean Consumer's selection of Pack-Track Seize+Adapt case studies to inspire packaging innovation.

- Understand the consumer trends that influence packaging innovation and consumer interaction with this pack.

- Learn to look outside your sector - sometimes a very small element of a pack could have application to your product.

ReasonsToBuy
- Why is the Gesal Protect rat poison pack considered an interesting case for Seize+Adapt?

- What are the key packaging benefits of this pack?

- Which consumer trends has this packaging innovation capitalized on?

- Could this packaging idea work for my brands or products and give me an advantage over competitors?

Key Highlights
Discusses key features and packaging benefits of Gesal Protect's easy-to-use rat poison pack.

Explores how this means of quick, easy, and hygienic dosing and dispensing could be applied to other product categories.
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