Food & Beverages

Rum Market in South Africa: Market Profile to 2018

  • CAN172687
  • 27 Pages
  • February 2015
  • Food & Beverages
Summary
This report presents data on the Rum consumption trends in South Africa. It analyzes Rum consumption volumes and values at market and category level.

It examines the components of change in the market for the historic (2008-2013) and forecast (2014-2018) years by volumes and values as well as the manner in which changes in consumer behavior have affected total volumes values and the type of products chosen.

Key Findings
Canadean's Rum Market in South Africa: Market Profile to 2018 provides data on South Africa Rum market providing marketers with the essential tools to understand their own and their competitors' position in the market. Thus allowing them to use the information to accurately identify the areas where they want to compete in the future.

This report brings together Canadean Intelligence's research modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for overall Rum sales and which categories and segments will see growth in the coming years.

Synopsis
"Rum Market in South Africa: Market Profile to 2018" provides you with the following:

- Overall Spirits market analysis

- Rum market value by category

- Overall Spirits market analysis by volume

- Rum market volume by category.

ReasonsToBuy
- Gain insight into the Rum consumption in South Africa.

- Detailed product sales segmentation (for both volumes and values) are provided.

- Forecasts from 2014 to 2018 will allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby easily indentify the key areas in which they want to compete in the future.
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