Food & Beverages

Romania Quarterly Beverage Tracker Report Q3 2012

  • CAN93126
  • 27 Pages
  • December 2012
  • Food & Beverages

SYNOPSIS
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Romania beverage marketSUMMARY
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
Political unrest related to the presidential dismissal by referendum in July had a strong impact on the local currency devaluation which weakened by 1.85% versus the Euro during the quarter. Inflation rose to a new high level in September. Temperatures constantly exceeded the normal values, while rain was totally absent.

What are the key drivers behind recent market changes?
On one hand the hot weather was favoring several seasonal categories (packaged water, carbonates, iced/rtd tea drinks, beer), but on the other hand the drought added to other unfavorable factors and impacted the price of crops, a 5% higher price of fruits being of significant importance for soft drinks producers. Soft drinks managed 4% growth overall.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Romania beverage industry and want more detail and analysis on this data. Canadeans Romania Quarterly Beverage Tracker report is ideal for benchmarking total market vs. retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
SCOPE
Readers are provided with a summary snap shot table showing category growth in Q3 2012 vs. Q3 2011, together with 2011actual volumes, 2012 forecast volumes and projected growth

An economic mood indicator, completed by Canadeans local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarters commercial beverage performance are identified and the key market drivers examined

Volumes for Q3 2012 vs. Q3 2011, full year 2011, moving annual totals (MAT) and 2012 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs. low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.

Soft Drinks Packaging Trends
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