Marketing resource management (MRM) is a technology used to efficiently handle people, associated technology & operations such as production, planning and design of marketing process. Emergence of MRM applications have helped enterprises with their planning and budgeting. By using functionalities including planning and budgeting, marketing departments can plan their budgets, specify the expense types, and period closeouts among others. Using this solution, marketing department can run strategic program, tackle potential threats, activities & forecast.There are several drivers, restraints and opportunities shaping the marketing resource management market worldwide. The surging demand of marketing integration with different systems has persuaded prominent vendors to offer MRM application in unification with project management as well as capacity planning. In addition, increasing diversity in delivery channels has also fostered the growth of MRM market. However, absence of cost visibility when implementing marketing resource management application has hindered market growth to a certain extent. On the other hand, advent of the S-a-a-s based applications are likely to create greater opportunities for the vendors offering marketing resource management solution.
Furthermore, the market is segmented based on solution, deployment model, end-customer, industries and geography. The solutions discussed in the market research report include marketing analytics, financial management, project management, marketing asset management, capacity planning management, brand and advertising management and others. The deployment model assessed during the study include on premise & cloud. End-customers assessed in the report include small & medium business enterprises and large enterprises. Business verticals such as BFSI, healthcare, information technology, media & entertainment, retail & automotive depend greatly on this technology. The market is analysed on the basis of four regions, namely North America, Europe, Asia-Pacific and LAMEA. The list of most prominent market players includes IBM Corporation, Oracle, Teradata, Adobe Systems and many others.
KEY BENEFITS FOR STAKEHOLDERS
MARKETING RESOURCE MANAGEMENT KEY SEGMENTS
Marketing Resource Management Market By Solution
Marketing Resource Management Market By End -Customer
Marketing Resource Management Market By Deployment Model
Marketing Resource Management Market By Industries
Marketing Resource Management Market By Geography
KEY MARKET PLAYERS
SIMILAR MARKET STUDIES
Canadean’s, "Hypermarkets, Supermarkets and Hard-Discounters in Finland: Market Snapshot to 2017" contains detailed historic and forecast retail sales values of Finland Hypermarkets, Supermarkets and Hard-Discounters. The report provides an opinion to help companies in the retail industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies.
February 2014 | $75 | View Details >>
2016 Global Remote Control with Buttons Industry Report is a professional and in-depth research report on the world's major regional market conditions of the Remote Control with Buttons industry, focusing on the main regions (North America, Europe and Asia) and the main countries (United States, Germany, Japan and China). The report ...
April 2016 | $2850 | View Details >>
Summary "Poland Mobile Handset Market to 2015: Mobile Handset Sales by Vendor" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Poland and for new companies that may be considering ...
May 2014 | $950 | View Details >>
2015 Cloud Equipment Industry Report - Global and Chinese Market Scenario is a professional and in-depth market survey on Global and Chinese Cloud Equipment industry. The report firstly reviews the basic information of Cloud Equipment including its classification, application and manufacturing technology. The report then explores global and China’s top manufacturers ...
April 2015 | $2800 | View Details >>
UPCOMING MARKET RESEARCH REPORTS
2017 © Copyright Big Market Research