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Europe Beer Market by Type (Lager, Ale, Stout & Porter, Malt, and Others), Category (Popular-Priced, Premium, and Super Premium), Packaging (Glass, PET Bottle, Metal Can, and Others), and Production (Macro-brewery, Micro-brewery, Craft Brewery, and Others): Opportunity Analysis and Industry Forecast, 2018-2025

  • ALL3201220
  • 185 Pages
  • May 2019
  • Food and Beverages
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Beer is generally prepared using four basic ingredients namely, malted cereal grains, hops, water, and yeast, which are subjected to fermentation over a period. In addition, flavoring ingredients, such as herbs and fruits, are used in beer. There are various types of beers available in the market; among which, ale and lager are mostly the two commercially consumed beer. The primary difference between a lager and ale is the temperature level at which they are fermented. The moderate consumption of beer reduces the risk of cardiac disease, stroke, and cognitive decline. In contrast, heavy beer consumption increases the risk of liver diseases. The Europe beer market experienced a steady growth rate in the past few years, due to flavor innovations and growth in consumer base of beer.

The beer cultures in the European countries vary extraordinarily, with different styles of beer and consumption habits that form an integral part of Europe’s heritage, alimentation, and culture. Change in lifestyles, consumption habits of alcoholic drinks, high disposable incomes, and popularity of beer among the younger generation are the major drivers of the Europe beer market. In addition, surge in female drinkers and on-premise distribution channels such as restaurants, bars, and others, have fueled the Europe beer market growth. However, taxations and higher excise duties on imported as well as local beer and growth in health awareness among consumers hamper the Europe beer market growth. Nevertheless, the beer industry is expected to offer numerous growth opportunities to market players in Europe in the near future, owing to the introduction of naturally sweetened and non-alcoholic beer.

The Europe beer market is segmented into type, category, packaging, production, and region. Based on type, the market is divided into lager, ale, stout & porter, malt, and others. According to category, it is classified into popular-priced, premium, and super premium. Based on packaging, it is divided into glass, PET bottle, metal can, and others. Based on production, the market segmentation includes macro-brewery, micro-brewery, craft brewery, and others. By country, it is analyzed across Germany, the UK, France, Italy, Spain, Russia, and rest of Europe.

The leading players in the Europe beer market focus on providing customized solution to consumers to gain a significant market share. The main strategies employed by the key players to expand their business in the Europe beer market are collaborations and acquisitions. The key players profiled in the report include Anheuser-Busch InBev, Beijing Yanjing Brewery, Boston Beer Company, Carlsberg Group, Dogfish Head Craft Brewery, Diageo PLC, Heineken N.V., Sierra Nevada Brewing Co., Squatters Pub, and United Breweries Group.

The other players in the Europe beer market value chain include Asahi Group Holdings Ltd, Budweiser Budvar Brewery, Erdinger Brewery, Kirin Holdings Co. Ltd, Lasco Brewery, New Belgium Brewing Company Inc., Oettinger Brewery, Radeberger Brewery, SABMiller PLC, Scottish & Newcastle, and Stone and Wood Brewing Co.

KEY BENEFITS FOR STAKEHOLDERS

• The report provides a quantitative analysis of the current trends, estimations, and dynamics Europe beer market from 2018 to 2025 to identify the prevailing market opportunities.

• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.

• In-depth analysis of the Europe beer market size and segmentation assists in determining the prevailing market opportunities.

• Major countries are mapped according to their revenue contribution to the Europe beer industry. Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of market players.

• The report includes revenue generated from the sales of beer and its variants across Germany, the UK, France, and other European countries.

• The report includes the Europe beer market analysis at the country level and includes the key players, market segments, application areas, and growth strategies.

KEY MARKET SEGMENTS

• By Type

o Lager

o Ale

o Stout & Porter

o Malt

o Others

• By Category

o Popular-Priced

o Premium

o Super Premium

• By Packaging

o Glass

o PET Bottle

o Metal Can

o Others

• By Production

o Macro-brewery

o Micro-brewery

o Craft Brewery

o Others

• By Country

o UK

o Germany

o France

o Italy

o Spain

o Russia

o Rest of Europe

CHAPTER 1 INTRODUCTION

1.1. REPORT DESCRIPTION

1.2. KEY BENEFITS FOR STAKEHOLDERS

1.3. KEY MARKET SEGMENTS

1.4. RESEARCH METHODOLOGY

1.4.1. Secondary research

1.4.2. Primary research

1.4.3. Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

2.1. KEY FINDINGS OF THE STUDY

2.2. CXO PERSPECTIVE

CHAPTER 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE

3.2. KEY FINDINGS

3.2.1. Top investment pocket

3.2.2. Top Winning Strategies

3.2.3. Consumer (Generation Y) Consumption Patterns

3.2.4. Distribution models (craft vs three-tier)

3.3. PORTER’S FIVE FORCES ANALYSIS

3.3.1. Bargaining power of suppliers

3.3.2. Bargaining power of buyers

3.3.3. Threat of substitute

3.3.4. Threat of new entrant

3.3.5. Competitive rivalry

3.4. PRICING ANALYSIS

3.4.1. Pricing Analysis of Product A, By Region, 2018 & 2025

3.5. VALUE CHAIN ANALYSIS

3.6. INDUSTRY PAIN POINT ANALYSIS

3.7. MARKET DYNAMICS

3.7.1. Drivers

3.7.1.1. Growing number of youth population

3.7.1.2. Significant Penetration of On-premise Distribution

3.7.1.3. Increase in number of on-premise distribution channels

3.7.1.4. Impact analysis

3.7.2. Restraints

3.7.2.1. Volatile raw materials prices

3.7.2.2. Excessive Taxation and excise duties

3.7.2.3. Impact assessment

3.7.3. Opportunity

3.7.3.1. Introduction of organic alcoholic beverages

3.7.3.2. Impact analysis

CHAPTER 4 EUROPE BEER MARKET, BY PACKAGING

4.1. INTRODUCTION

4.1.1. Market size and forecast

4.2. GLASS

4.2.1. Key market trends, growth factors, and opportunities

4.2.2. Market size and forecast

4.3. PET BOTTLE

4.3.1. Key market trends, growth factors, and opportunities

4.3.2. Market size and forecast

4.4. METAL CAN

4.4.1. Key market trends, growth factors, and opportunities

4.4.2. Market size and forecast

4.5. OTHERS

4.5.1. Key market trends, growth factors, and opportunities

4.5.2. Market size and forecast

CHAPTER 5 EUROPE BEER MARKET, BY PRODUCTION

5.1. INTRODUCTION

5.1.1. Market size and forecast

5.2. MACRO-BREWERY

5.2.1. Key market trends, growth factors, and opportunities

5.2.2. Market size and forecast

5.3. MICRO-BREWERY

5.3.1. Key market trends, growth factors, and opportunities

5.3.2. Market size and forecast

5.4. CRAFT BREWERY

5.4.1. Key market trends, growth factors, and opportunities

5.4.2. Market size and forecast

5.5. OTHERS

5.5.1. Key market trends, growth factors, and opportunities

5.5.2. Market size and forecast

CHAPTER 6 EUROPE BEER MARKET, BY PRICING TYPE

6.1. INTRODUCTION

6.1.1. Market size and forecast

6.2. ECONOMIC

6.2.1. Key market trends, growth factors, and opportunities

6.2.2. Market size and forecast

6.3. PREMIUM

6.3.1. Key market trends, growth factors, and opportunities

6.3.2. Market size and forecast

6.4. SUPER PREMIUM

6.4.1. Key market trends, growth factors, and opportunities

6.4.2. Market size and forecast

CHAPTER 7 EUROPE BEER MARKET, BY COUNTRY

7.1. INTRODUCTION

7.1.1. Market size and forecast

7.2. GERMANY

7.2.1. Key market trends, growth factors, and opportunities

7.2.2. Germany Beer Market, By Type, 2017–2025

7.2.3. Germany Beer Market, By Pricing Type, 2017–2025

7.2.4. Germany Beer Market, By Type of Production, 2017–2025

7.2.5. Germany Beer Market, By Type of Packaging, 2017–2025

7.3. FRANCE

7.3.1. Key market trends, growth factors, and opportunities

7.3.2. France Beer Market, By Type, 2017–2025

7.3.3. France Beer Market, By Pricing Type, 2017–2025

7.3.4. France Beer Market, By Type of Production, 2017–2025

7.3.5. France Beer Market, By Type of Packaging, 2017–2025

7.4. UK

7.4.1. Key market trends, growth factors, and opportunities

7.4.2. UK Beer Market, By Type, 2017–2025

7.4.3. UK Beer Market, By Pricing Type, 2017–2025

7.4.4. UK Beer Market, By Type of Production, 2017–2025

7.4.5. UK Beer Market, By Type of Packaging, 2017–2025

7.5. ITALY

7.5.1. Key market trends, growth factors, and opportunities

7.5.2. Italy Beer Market, By Type, 2017–2025

7.5.3. Italy Beer Market, By Pricing Type, 2017–2025

7.5.4. Italy Beer Market, By Type of Production, 2017–2025

7.5.5. Italy Beer Market, By Type of Packaging, 2017–2025

7.6. SPAIN

7.6.1. Key market trends, growth factors, and opportunities

7.6.2. Spain Beer Market, By Type, 2017–2025

7.6.3. Spain Beer Market, By Pricing Type, 2017–2025

7.6.4. Spain Beer Market, By Type of Production, 2017–2025

7.6.5. Spain Beer Market, By Type of Packaging, 2017–2025

7.7. RUSSIA

7.7.1. Key market trends, growth factors, and opportunities

7.7.2. Russia Beer Market, By Type, 2017–2025

7.7.3. Russia Beer Market, By Pricing Type, 2017–2025

7.7.4. Russia Beer Market, By Type of Production, 2017–2025

7.7.5. Russia Beer Market, By Type of Packaging, 2017–2025

7.8. REST OF EUROPE

7.8.1. Key market trends, growth factors, and opportunities

7.8.2. Rest of Europe Beer Market, By Type, 2017–2025

7.8.3. Rest of Europe Beer Market, By Pricing Type, 2017–2025

7.8.4. Rest of Europe Beer Market, By Type of Production, 2017–2025

7.8.5. Rest of Europe Beer Market, By Type of Packaging, 2017–2025

CHAPTER 8 COMPETITIVE LANDSCAPE

8.1. INTRODUCTION

8.2. MARKET PLAYER POSITIONING, 2017

8.3. MARKET SHARE ANALYSIS OF TOP PLAYERS, 2018 (%)

8.4. TOP WINNING STRATEGIES

8.5. PRODUCT MAPPING OF TOP 10 PLAYER

8.6. COMPETITIVE DASHBOARD

8.7. COMPETITIVE HEATMAP

8.8. KEY DEVELOPMENTS

8.8.1. New product launches

8.8.2. Expansions

8.8.3. Mergers and acquisition

8.8.4. Other developments

CHAPTER 9 COMPANY PROFILES

9.1. ANHEUSER-BUSCH INBEV

9.1.1. Company overview

9.1.2. Company snapshot

9.1.3. Operating business segments

9.1.4. Product portfolio

9.1.5. Business performance

9.1.6. Key strategic moves and developments

9.2. BEIJING ENTERPRISES HOLDINGS LIMITED (BEIJING YANJING BREWERY CO., LTD.)

9.2.1. Company overview

9.2.2. Company snapshot

9.2.3. Operating business segments

9.2.4. Product portfolio

9.2.5. Business performance

9.2.6. Key strategic moves and developments

9.3. CARLSBERG GROUP

9.3.1. Company overview

9.3.2. Company snapshot

9.3.3. Operating business segments

9.3.4. Product portfolio

9.3.5. Business performance

9.3.6. Key strategic moves and developments

9.4. DIAGEO PLC

9.4.1. Company overview

9.4.2. Company snapshot

9.4.3. Operating business segments

9.4.4. Product portfolio

9.4.5. Business performance

9.4.6. Key strategic moves and developments

9.5. DOGFISH HEAD CRAFT BREWERY, INC.

9.5.1. Company overview

9.5.2. Company snapshot

9.5.3. Operating business segments

9.5.4. Product portfolio

9.5.5. Key strategic moves and developments

9.6. HEINEKEN HOLDING NV.

9.6.1. Company overview

9.6.2. Company snapshot

9.6.3. Operating business segments

9.6.4. Product portfolio

9.6.5. Business performance

9.6.6. Key strategic moves and developments

9.7. SQUATTERS PUB AND BEERS

9.7.1. Company overview

9.7.2. Company snapshot

9.7.3. Operating business segments

9.7.4. Product portfolio

9.8. SIERRA NEVADA BREWING CO.

9.8.1. Company overview

9.8.2. Company snapshot

9.8.3. Operating business segments

9.8.4. Product portfolio

9.8.5. Key strategic moves and developments

9.9. THE BOSTON BEER COMPANY, INC.

9.9.1. Company overview

9.9.2. Company snapshot

9.9.3. Operating business segments

9.9.4. Product portfolio

9.9.5. Business performance

9.9.6. Key strategic moves and developments

9.10. UNITED BREWERIES LIMITED

9.10.1. Company overview

9.10.2. Company snapshot

9.10.3. Operating business segments

9.10.4. Product portfolio

9.10.5. Business performance

9.10.6. Key strategic moves and developments

LIST OF TABLES

TABLE 1. EUROPE BEER MARKET VALUE, BY PACKAGING, 2017-2025 ($MILLION)

TABLE 2. EUROPE GLASS PACKAGED BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)

TABLE 3. EUROPE PET BOTTLED BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)

TABLE 4. EUROPE METAL CANNED BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)

TABLE 5. EUROPE OTHER PACKAGED BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)

TABLE 6. EUROPE BEER MARKET VALUE, BY PRODUCTION, 2017-2025 ($MILLION)

TABLE 7. EUROPE MACROBREWERY MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)

TABLE 8. EUROPE MICROBREWERY MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)

TABLE 9. EUROPE CRAFT BREWERY MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)

TABLE 10. OTHER EUROPE BEER MARKET VALUE, BY COUNTRY, 2017-2025($MILLION)

TABLE 11. EUROPE BEER MARKET VALUE, BY PRICING TYPE, 2017-2025 ($MILLION)

TABLE 12. EUROPE ECONOMIC BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)

TABLE 13. EUROPE PREMIUM BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)

TABLE 14. EUROPE SUPER PREMIUM BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)

TABLE 15. EUROPE BEER MARKET, BY GEOGRAPHY, 2017–2025 ($MILLION)

TABLE 16. GERMANY BEER MARKET, BY TYPE, 2017–2025 ($MILLION)

TABLE 17. GERMANY BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025

TABLE 18. GERMANY BEER MARKET, BY PRICING TYPE, 2017–2025 ($MILLION)

TABLE 19. GERMANY BEER MARKET, BY TYPE OF PRODUCTION, 2017–2025 ($MILLION)

TABLE 20. GERMANY BEER MARKET, BY TYPE OF PACKAGING, 2017–2025 ($MILLION)

TABLE 21. FRANCE BEER MARKET, BY TYPE, 2017–2025 ($MILLION)

TABLE 22. FRANCE BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025

TABLE 23. FRANCE BEER MARKET, BY PRICING TYPE, 2017–2025 ($MILLION)

TABLE 24. FRANCE BEER MARKET, BY TYPE OF PRODUCTION, 2017–2025 ($MILLION)

TABLE 25. FRANCE BEER MARKET, BY TYPE OF PACKAGING, 2017–2025 ($MILLION)

TABLE 26. UK BEER MARKET, BY TYPE, 2017–2025 ($MILLION)

TABLE 27. UK BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025

TABLE 28. UK BEER MARKET, BY PRICING TYPE, 2017–2025 ($MILLION)

TABLE 29. UK BEER MARKET, BY TYPE OF PRODUCTION, 2017–2025 ($MILLION)

TABLE 30. UK BEER MARKET, BY TYPE OF PACKAGING, 2017–2025 ($MILLION)

TABLE 31. ITALY BEER MARKET, BY TYPE, 2017–2025 ($MILLION)

TABLE 32. ITALY BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025

TABLE 33. ITALY BEER MARKET, BY PRICING TYPE, 2017–2025 ($MILLION)

TABLE 34. ITALY BEER MARKET, BY TYPE OF PRODUCTION, 2017–2025 ($MILLION)

TABLE 35. ITALY BEER MARKET, BY TYPE OF PACKAGING, 2017–2025 ($MILLION)

TABLE 36. SPAIN BEER MARKET, BY TYPE, 2017–2025 ($MILLION)

TABLE 37. SPAIN BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025

TABLE 38. SPAIN BEER MARKET, BY PRICING TYPE, 2017–2025 ($MILLION)

TABLE 39. SPAIN BEER MARKET, BY TYPE OF PRODUCTION, 2017–2025 ($MILLION)

TABLE 40. SPAIN BEER MARKET, BY TYPE OF PACKAGING, 2017–2025 ($MILLION)

TABLE 41. RUSSIA BEER MARKET, BY TYPE, 2017–2025 ($MILLION)

TABLE 42. RUSSIA BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025

TABLE 43. RUSSIA BEER MARKET, BY PRICING TYPE, 2017–2025 ($MILLION)

TABLE 44. RUSSIA BEER MARKET, BY TYPE OF PRODUCTION, 2017–2025 ($MILLION)

TABLE 45. RUSSIA BEER MARKET, BY TYPE OF PACKAGING, 2017–2025 ($MILLION)

TABLE 46. REST OF EUROPE BEER MARKET, BY TYPE, 2017–2025 ($MILLION)

TABLE 47. REST OF EUROPE BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017–2025

TABLE 48. REST OF EUROPE BEER MARKET, BY PRICING TYPE, 2017–2025 ($MILLION)

TABLE 49. REST OF EUROPE BEER MARKET, BY TYPE OF PRODUCTION, 2017–2025 ($MILLION)

TABLE 50. REST OF EUROPE BEER MARKET, BY TYPE OF PACKAGING, 2017–2025 ($MILLION)

TABLE 51. AB INBEV: COMPANY SNAPSHOT

TABLE 52. AB INBEV: OPERATING SEGMENTS

TABLE 53. AB INBEV: PRODUCT PORTFOLIO

TABLE 54. BEHL: COMPANY SNAPSHOT

TABLE 55. BEHL: OPERATING SEGMENTS

TABLE 56. BEHL: PRODUCT PORTFOLIO

TABLE 57. CARLSBERG: COMPANY SNAPSHOT

TABLE 58. CARLSBERG: OPERATING SEGMENTS

TABLE 59. CARLSBERG: PRODUCT PORTFOLIO

TABLE 60. DIAGEO: COMPANY SNAPSHOT

TABLE 61. DIAGEO: OPERATING SEGMENTS

TABLE 62. DIAGEO: PRODUCT PORTFOLIO

TABLE 63. DOGFISH HEAD: COMPANY SNAPSHOT

TABLE 64. DOGFISH HEAD: OPERATING SEGMENTS

TABLE 65. DOGFISH HEAD: PRODUCT PORTFOLIO

TABLE 66. HEINEKEN: COMPANY SNAPSHOT

TABLE 67. HEINEKEN: OPERATING SEGMENTS

TABLE 68. HEINEKEN: PRODUCT PORTFOLIO

TABLE 69. SQUATTERS: COMPANY SNAPSHOT

TABLE 70. SQUATTERS: OPERATING SEGMENTS

TABLE 71. SQUATTERS: PRODUCT PORTFOLIO

TABLE 72. SIERRA NEVADA: COMPANY SNAPSHOT

TABLE 73. SIERRA NEVADA: OPERATING SEGMENTS

TABLE 74. SIERRA NEVADA: PRODUCT PORTFOLIO

TABLE 75. BOSTON BEER: COMPANY SNAPSHOT

TABLE 76. BOSTON BEER: OPERATING SEGMENTS

TABLE 77. BOSTON BEER: PRODUCT PORTFOLIO

TABLE 78. UBL: COMPANY SNAPSHOT

TABLE 79. UBL: OPERATING SEGMENTS

TABLE 80. UBL: PRODUCT PORTFOLIO

 
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