ICT Media

Real-Time Bidding Market in the US 2016-2020

  • TEC590244
  • 61 Pages
  • May 2016
  • ICT Media
About Real-Time Bidding Market in the US 2016-2020

Media consumption has been on the rise globally because individuals own multiple electronic devices. Increasing disposable income and a burgeoning middle-class population are driving the sales of electronic appliances like smartphones, tablets, televisions, notebooks, and PCs. Increased use of electronic devices and internet penetration has raised the amount of time spent by users watching online videos and thus drives media consumption. For instance, in the US, people spend about 80% of their time on different sources of media such as the internet and mobile devices. These dynamics are rapidly shifting advertising expenditure from traditional media platforms to digital platforms. Advertisers are now allocating bigger budgets for online video advertising to ensure better reach, targeting, transparency, and efficiency.

Technavios analysts forecast the real-time bidding market in the US to grow at a CAGR of 24.78% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the real-time bidding market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of online advertisements through RTB.

Technavio's report, Real-Time Bidding Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
ONE by AOL
BrightRoll
SpotXchange
Tremor Video
TubeMogul

Other prominent vendors
Adconion Media Group
AppNexus
Convertro
Criteo
Drriens Media Exchange
Facebook
Google
Kontera
LiveRail
Microsoft
Platform One
Rocket Fuel
Rubicon Project
StickyADS.tv
TobeMogul

Market driver
Improved targeting of audience
For a full, detailed list, view our report

Market challenge
Low transparency in market
For a full, detailed list, view our report

Market trend
Shift of RTB advertisements to mobile web
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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