Food & Beverages

Quarterly Beverage Tracker Third Quarter 2015: Macedonia; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

  • CAN358850
  • 25 Pages
  • November 2015
  • Food & Beverages
Summary
There is uncertainty about the economic prospects for the country, due to the deep political crisis, so businesses and consumers are reluctant to invest and spend. The weather had a favourable impact on consumption and smaller categories such as iced/rtd tea and energy drinks saw significant growth. Meanwhile low calorie fruit powders struggled to find their place on shelves, so had a negative impact on the performance of the category overall.

Key Findings
The GDP forecast has been lowered further

Favorable weather was seen throughout the high season

Strong growth of refreshment categories was seen due to good weather

Consumers mindful of the quality of beverages, but still very price oriented

Synopsis
Canadeans Macedonia Quarterly Beverage Tracker Q3-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

Carbonates consumption data for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our Q3 special focus update on the latest trends in soft drinks flavours and innovation

ReasonsToBuy
Gain an in-depth understanding of the most up-to-date trends in the Macedonia beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Macedonia to back your marketing initiatives

Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation
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