Food & Beverages

Quarterly Beverage Tracker Second Quarter 2015: United States of America

  • CAN326191
  • 24 Pages
  • August 2015
  • Food & Beverages
Summary
The economy grew by around 0.7% this quarter and unemployment continued on its downward trend. The strong dollar and a significant cut in expenditure by energy-related industries (as a result of the low oil price) meant that most manufacturing-related surveys point to a relatively weak quarter in terms of economic activity and investment.

Key Findings
- Packaged water, iced/rtd tea drinks and energy drinks were the main drivers of growth, following another poor quarter for carbonates

- Diet carbonates fell heavily and PepsiCo decided to reformulate Diet Pepsi without aspartame in an effort to stem its rapid decline

- A strong US dollar helped boost sales of imports, especially for beer, wine and spirits

- Dynamic sales of single cup coffee pods have begun to impact overall coffee consumption which fell during the quarter

Synopsis
Canadean's United States of America Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

ReasonsToBuy
- Gain an in-depth understanding of the most up-to-date trends in the United States beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in United States to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
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