Food & Beverages

Quarterly Beverage Tracker Second Quarter 2015: Lithuania

  • CAN326173
  • 28 Pages
  • August 2015
  • Food & Beverages
Summary
The GDP of Lithuania has grown but is expected to slow after a decline in exports due to the Russian embargo. The introduction of the Euro as Lithuania's new currency has not limited people's spending. Average temperatures and double the amount of rain hindered the sales of beverages. A growth in consumer purchasing power has shown that more people are willing to impulsively buy products.

Key Findings
- Beer volume has increased despite the excise tax increase, with retail chains offering price discounts

- PL underperformed the market as they are considered cheap and low quality, and brands had price discounts

- The recent decline in dairy products has turned around and there is expected to be a continued rise

- FABs witnessed declines over increased prices

Synopsis
Canadean's Lithuania Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

ReasonsToBuy
- Gain an in-depth understanding of the most up-to-date trends in the Lithuania beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Lithuania to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
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