Food & Beverages

Quarterly Beverage Tracker Second Quarter 2015: Greece

  • CAN326167
  • 32 Pages
  • August 2015
  • Food & Beverages
Summary
The Greek economy continues to be in a terrible state, impacting beverage consumption. Unfavourable weather conditions have also not helped beverage consumption this quarter. Tourism is on the up, which is set to increase consumption as well as sustaining VAT. The dominant white milk category has seen the biggest losses out of all the dairy categories.

Key Findings
- The only category to show growth was nectars

- Even PL products with their lower price have performed below the market

- Alcoholic drinks mostly declined, though cider performed ahead of the market

- The heaviest losses were seen in sports drinks, iced/rtd tea and coffee and juice; all categories in the premium price segment

Synopsis
Canadean's Greece Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

ReasonsToBuy
- Gain an in-depth understanding of the most up-to-date trends in the Greece beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Greece to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
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