Food & Beverages

Quarterly Beverage Tracker Second Quarter 2015: Brazil

  • CAN326154
  • 24 Pages
  • August 2015
  • Food & Beverages
Summary
A lower growth rate will be seen in juices and nectars due to the increased product ranges, but will see increases due to the health benefits associated with them. The economic slowdown is making it look likely that the country will enter into recession. The beverage industry remains uncertain due to political instability and economic issues.

Key Findings
- Droughts will affect coffee prices for both 2015 and 2016

- PL products have done well in the economic situation due to their lower price point

- Growth across beverages is expected to be much lower than previously expected

- Packaged water was the one of the few categories to see a growth this quarter, mostly related to the on-going drought

Synopsis
Canadean's Brazil Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

ReasonsToBuy
- Gain an in-depth understanding of the most up-to-date trends in the Brazil beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Brazil to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
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