Food & Beverages

Quarterly Beverage Tracker Second Quarter 2015: Belgium

  • CAN326152
  • 28 Pages
  • August 2015
  • Food & Beverages
Summary
A cold spring has affected the sales of soft drinks, leading to an overall slight decline to all beverage categories. The economy is on the upturn but it will take time until the effects are seen by the Belgian consumer. The Russian embargo on European products has seen this year's fruit harvests in jeopardy, as farmers were encouraged to leave fruit on the trees instead of incurring extra costs.

Key Findings
- Private Label was again on the rise with juice holding the highest brand to PL share

- Soft drinks saw a small decline

- The Delhaize and Ahold merger announcement was beneficial for both the retailers and countries

- Raw material prices for apple and pear JNSD may increase due to the Russian embargo

Synopsis
Canadean's Belgium Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

ReasonsToBuy
- Gain an in-depth understanding of the most up-to-date trends in the Belgium beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Belgium to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
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