Food & Beverages

Quarterly Beverage Tracker - Second Quarter 2014 - Denmark

  • CAN125142
  • 20 Pages
  • August 2014
  • Food & Beverages
Summary
The Quarterly Beverage Tracker Denmark report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in the COUNTRY beverage market. Providing detailed analysis, factors influencing demand and challenges faced by the industry

Key Findings
Carbonates show strong performance in Q2-14, due to the abolition of the soft drinks tax and severe price cutting in supermarkets
Flavored water makes headway at the expense of other packaged waters, with unflavored carbonated waters being hit particularly hard
Strong marketing in conjunction with the FIFA World Cup allows Coca Colas Powerade brand to gain considerable ground in the sports drinks category
Beer gains volume sales at the expense of value, as key players use aggressive price cutting to promote their products

Synopsis
This report offers a comprehensive and detailed analysis of the beverage market in Denmark, with data information and market forecasts. The report identifies the key market drivers across all major drinks categories. In particular, this reports provides in-depth analysis for the following:
Volumes for Q2-14 vs Q2-13, provisional 2014 volumes, moving annual totals (MAT) and the very latest 2014 forecasts are provided for each individual beverage category
All forecasts included supporting text on quarterly performance and forecast assumptions
More granular data is provided for the carbonates category, with data split by regular vs low calorie, and by key flavors
Significant activity in the soft drinks industry is covered, including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news Identification of new products , detailing owners, operators and branding

ReasonsToBuy
Designed for clients who want to understand the latest trends in Denmarks beverage industry and want more detail and analysis on this data. Canadeans Denmark Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments.
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