Food & Beverages

Quarterly Beverage Tracker - Second Quarter 2014 - Croatia

  • CAN125148
  • 26 Pages
  • August 2014
  • Food & Beverages
Summary
The Quarterly Beverage Tracker Croatia report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in the Croatia beverage market. Providing detailed analysis, factors influencing demand and challenges faced by the industry

Key Findings
Packaged water consumption shows strong year on year growth in response to flooding in Eastern Croatia, whilst the poor weather negatively impacted the sale of beer and carbonates
Still drinks suffered a severe decline in sales over Q2-14 due to a consumer shift towards juice and icedrtd tea drinks; categories typically perceived to be healthier.
Energy drinks returned to strong year on year growth in Q2-14, predominantly driven by the entry of Monster Beverage Corporations Monster brand to the market.

Synopsis
This report offers a comprehensive and detailed analysis of the beverage market in Croatia, with data information and market forecasts. The report identifies the key market drivers across all major drinks categories. In particular, this reports provides in-depth analysis for the following:
Volumes for Q2-14 vs Q2-13, provisional 2014 volumes, moving annual totals (MAT) and the very latest 2014 forecasts are provided for each individual beverage category
All forecasts included supporting text on quarterly performance and forecast assumptions
More granular data is provided for the carbonates category, with data split by regular vs low calorie, and by key flavors
Significant activity in the soft drinks industry is covered, including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news Identification of new products , detailing owners, operators and branding

ReasonsToBuy
Designed for clients who want to understand the latest trends in the Croatian beverage industry and want more detail and analysis on this data. Croatias Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments.
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