Food & Beverages

Quarterly Beverage Tracker: Italy

  • CAN309630
  • 34 Pages
  • May 2015
  • Food & Beverages
Summary
The Italy Quarterly Beverage Tracker report provides quarterly data for Q1-2015, full year 2014 volumes, 2015 forecasts for all commercial beverages, and supporting analysis.

Key Findings
- Sales of soft drinks remained broadly stable compared to a year ago, with further gains in the important packaged water category, largely off-set by losses in the majority of the other major categories, particularly carbonates

- Liquid dairy volume sales decreased by over 1%

- Alcoholic beverage continued to decline, suffering from a further increase in excise duties with effect from the start of the year

Synopsis
The report from global beverage experts, Canadean, is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline volumes for Q1 2015 vs Q1 2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates data for Q1 2015 vs Q1 2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- A Q1-2015 special focus on recent trends and innovation in energy drinks

Reasons To Buy
- The Italy Quarterly Beverage Tracker report is designed for clients needing an in-depth understanding of the most up-to-date trends in the Italy beverage industry to support and enhance strategic planning

- Comprehensive textual analysis makes this report an essential tool in helping you identify the latest quarterly and emerging annual trends in the Italy to back your marketing initiatives

- Canadeans experienced on the ground local researchers provide widely respected category projections supported by insightful analysis, which can be used to make well-informed decisions on the 2015 outlook in the marketplace for your company

- Each quarter a Special Focus on a current industry hot topic offers an informative analysis from our local consultants keeping you up-to-date with developments in the country
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