ICT Media

Pro and UGV Viewing Share Analytics: 2005 - 2009

  • ACC917
  • 46 Pages
  • March 2010
  • ICT Media

UGV and professionally produced, distributed and syndicated video combined rose 35.9% in 2009, generating 93.2 and 49.1 billion views respectively. UGV views grew by 47.8%, while the growth figure for pro video was 18.1%.



UGV views surpassed professional counterparts in mid 2007, driven in part by longer viewer engagement resulting in more views per site per month. In 2009, for example, UGV sites averaged 27.1 views per unique user per month per site, when matched against a 4.1 comparable on professional sites.


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