Healthcare

Presentation: Generational Dynamics in Health and Wellness

  • CAN376259
  • 15 Pages
  • August 2015
  • Healthcare
Summary
This presentation identifies differences in consumer attitudes and behavior towards key health and wellness trends by comparing different generational groups: millennials, generation X consumers and boomers. It uses insights from Canadean Consumer's proprietary global surveys including its most recent Q2 2015 global survey.


Synopsis
- Identify differences in consumer attitudes and behavior towards key health and wellness issues across different generational cohorts.

- Gain insight into general health and wellness issues and concerns such as gluten-free, organic, and weight management.

ReasonsToBuy
- How do consumer attitudes towards key health and wellness issues vary across different generations?

- Which generation is most likely to have negative perceptions around carbohydrates?

- How do approaches to weight loss vary across boomers, generation X consumers, and millennials?

Key Highlights
Globally, millennials link fats, and boomers sugar, to weight gain.

Contrary to popular perception, the "value-action" gap in attitudes towards natural products is widest among millennials.
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