Materials & Chemicals

2014 Paint and Coatings Market: Leading Supplier Strategic Directions, Marketing Tactics, Technological Know-How

  • VPG15367
  • 0 Pages
  • January 2014
  • Materials & Chemicals
The companies analyzed in this report include AkzoNobel, BASF, DuPont, Henkel, Kansai Paint, Nippon Paint, PPG, RPM, Sherwin-Williams, and Valspar.

The report presents:




  • Specific business, new product development and marketing

    strategies.


  • Major strengths and weaknesses, e.g., managerial, organizational,

    marketing and product development.


  • Anticipated acquisitions, joint ventures and divestitures.


  • Promotional tactics.


  • Distribution approaches.


  • Product service and support.


  • Customer relations.


  • Internally developed and acquired technologies, processes, and related capabilities.


  • Proprietary technologies and patent litigations.



Contains 134 pages


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