Food & Beverages

Opportunities for Kale

  • CAN376416
  • 34 Pages
  • June 2015
  • Food & Beverages
Summary
Kale is an on-trend "superfood" ingredient purported to have numerous benefits for health and beauty. This research identifies consumer perceptions of kale in terms of how healthy they perceive it to be and how effective they think it would be in beauty/grooming products. The research helps identify key consumer groups to target, and suggests ways to reach these consumers.


Synopsis
- Access unique consumer insight to understand how consumers perceive kale as an ingredient, in terms of health and effectiveness.

- Understand who the key target consumer groups for kale-based innovation are, and explore suggested marketing platforms to target them.

- Explore best-in-class examples of kale-based innovation from across the FMCG space.

- Identify which of Canadean Consumer's TrendSights sub-trends the kale trend aligns most closely to.

ReasonsToBuy
- What are the benefits associated with kale?

- How healthy do consumers perceive kale to be, and how effective do they think it can be in beauty/grooming products?

- Who are the key target consumer groups for kale-based innovation and how can their needs be met?

- What opportunities does the kale trend present for manufacturers from across the FMCG space?

Key Highlights
Globally, 73% of consumers are familiar with kale as an ingredient. Furthermore, well over half (57%) believe it to have a positive impact on health, and 41% believe it can be effective in beauty/grooming products.

Consumers' willingness to experiment, desire for natural ingredients, and preference for food over medicine are among the drivers of the kale trend.
Please Select Format

Enquiry About Report

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Baking Ingredients Market (Ingredients, Products and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Baking ingredients such as flour, baking powder, yeast, etc., are used to make bakery products. The most popular bakery products include cakes and breads. Baking ingredients are widely used in ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Packed Food Market (Categories, Confectioneries, Type Packed Food, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Packaging of food products provide protection from external environment and maintain physical, chemical and biological structure of the food. The demand for packed food is high due to increase in ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Food Enzyme Market, Size, Share, Trends, Forecast, Global Analysis, Research, Report, Segmentation, Future Demand

Food and beverage enzymes are highly selective chemical catalysts that initiate metabolic reaction within unripe fruit and other food materials. The demand for enzyme consumption is expected to rise to ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Encapsulated Food Market (Core Phase, Shell Material, Technology, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Encapsulation is the process of incorporating food ingredients, enzymes and other materials into capsules. The parent market for the encapsulated food is the global food market, which was $4200 billion ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Ultra High Temperature Milk Market (Products and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

UHT milk is fresh milk that is processed in a very high temperature, pasteurized in a very less time, and then packaged in pre-sterilized containers without addition of any preservatives. ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Protein Hydrolysis Enzymes Market (Sources, Applications and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Protein hydrolysate enzymes are the amino protein which is used in the hydrolysis of bonds such as detergent industry. The protein hydrolysates are chiefly used in the removal of protein ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>