Food & Beverages

Norway Beer Market Insights 2013

  • CAN61132
  • 24 Pages
  • July 2013
  • Food & Beverages
Synopsis
A detailed market research report on the Norway beer industry. Researched and published by Canadean.
Scope
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Norway Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Summary
Why was the report written?
This report comprises of high level market research data on the Norway beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
The Norwegian beer market continued its downward trend in 2012 with consumption falling by 2%. Within the on-premise, younger consumers make less visits to pubs and bars than previous generations. Increasing levels of international travel has also led to an increase in popularity of wine.

What are the key drivers behind recent market changes?
The decline was a consequence of a number of factors, including higher prices in on-premise channels due to higher excise and an increase in raw material costs, together with a period of poor summer weather

What makes this report unique and essential to read?
The Norway Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced on-the-ground industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
ReasonsToBuy
In recent years there has been a growth in Lettl (or low 2.5% Abv alcohol) beer in Norway and Ringnes, Hansa-Borg, Aass and others have gone even further by moving towards alcohol-free beer due to the strict drink-driving law.

During 2012 there was further evidence of cross-border shopping in Sweden and Denmark for cheaper beer. In 2012 it was estimated that as much as 52 m liters of beer was lost in revenue to supermarkets, brewers and the government, as consumers are crossing the border to stock up on cheaper beer

Younger drinkers visit pubs and bars less frequently than previous generations. They are more likely to drink beer at home as it is significantly cheaper than in pubs and bars and when they do go out they drink less as consumption is curtailed by previous in-home drinking.

The Norwegian beer market is highly concentrated with Ringnes as market leader and second placed Hansa Borg accounting for more than 80% of the total consumption.

Brewers are not allowed to advertise or promote their beers in any way. This means that product differentiation cannot be fully exploited in marketing terms. Excise is raised annually, which in turn leads to increasing beer prices.
Please Select Format

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Animal Feed Micronutrients Market - Insights, Analysis, and Forecast to 2021

The global animal feed industry has experienced paradigm shift in terms of the demand and quality control over the past few years. It is an important segment of the global ...

July 2017  |   Price:$ 3499    | Pre Book Price:$ 3499

Read More >>

Global Protein Hydrolysis Enzymes Market (Sources, Applications and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Protein hydrolysate enzymes are the amino protein which is used in the hydrolysis of bonds such as detergent industry. The protein hydrolysates are chiefly used in the removal of protein ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Mixed Tocopherol Market (Type, Application, and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Tocopherols are a naturally occurring chemical element found in a variety of food such as nuts, spinach and vegetable oils. They are commonly known as vitamin E. Mixed tocopherols are organic compounds and a mixture of four homologues tocopherols, namely alpha tocopherol, beta tocopherol, gamma tocopherol and delta tocopherol.

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Low Calorie Food Market (Types, Applications and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Low calorie food is a major growing segment in health food market. The increasing health concerns and changing lifestyle is pushing this market segment upwards. Low calorie food is beneficial ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Fishery Machinery Manufacturing Market (Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Growing awareness regarding the benefits of incorporating fish into regular diet and the growth of the aquaculture market are the major factors fuellingthe growth of the fishery machinery market. Fishes contain omega-3 fatty acids and are a rich source of protein which helps in lowering blood pressure.

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Medical Nutrition Market (Product and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Medical nutrition is the focused constituent of patient's health management. It assesses nutrition status in the patients and it helps in boosting their immune system and supports their medical condition. It is used by dieticians or doctors as drug complements in conventional therapies.

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>