Consumer Goods

Next-Generation Marketing in Emerging Markets

  • CAN376406
  • 45 Pages
  • March 2015
  • Consumer Goods
Summary
Emerging markets (EMs) are increasingly embracing digital communication technologies, with many consumers incorporating them into their daily lives to at least the same degree as their developed market peers. This report discusses the key trends shaping the opportunity for FMCG businesses to make use of this continuing revolution in the means of connection with consumers.


Synopsis
- Develop an understanding of key digital channels in EMs and who their consumers are.

- Develop a clear picture of the opportunities and challenges that digital channels present for FMCG growth in EMs.

- Outlines key strategies for leveraging the digital opportunity to grow FMCG sales in EMs.

ReasonsToBuy
- What are the key digital channels and why are they important?

- What are the challenges that stand in the way of successful utilization of digital marketing in EMs?

- Who are EM digital consumers and what are their needs?

- How have brands achieved success in targeting EM digital consumers?

Key Highlights
"Next-generation" digital channels are becoming an important means of connecting with EM consumers. As a consequence, preconceptions about the level of sophistication in EMs must be challenged vigorously and marketing approaches updated.

Personal media, particularly in the form of mobile phones, is becoming part of everyday life for vast numbers of EM consumers. This is fueling an unprecedented degree of connectivity between consumers, and between consumers and brands.
Please Select Format

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Smart Devices Market (Products and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Smart Devices are devices that perform various smart functions such as health monitoring, people tracking, driving directions, etc. Apart from smart TVs, most of these wearable devices can be worn ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Hospital Assets Management Market (Technology, Applications, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

The hospital assets management system helps to manage and protect hospital equipment. It uses automated software systems to monitor the environment in hospital campus. The technology solutions are becoming increasingly ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Vape Market (e-Cigarette and Vaporizer) - Strategic Assessment and Forecast Till 2021

Vape Market (e-Cigarette and Vaporizer) Market - Report Insights A vape product or broadly known as e-cigarette, electronic cigarette, and vaporizer is a battery operated device and has been reckoned as ...

July 2017  |   Price:$ 2995    | Pre Book Price:$ 2995

Read More >>

Universal Serial Bus Battery Charger Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015- 2024

Universal serial bus also known as USB were introduced in 1990’s it defines cables, connectors, and communication protocol used in bus for connection, communication, and power supplies between computers and ...

July 2017  |   Price:$ 4995    | Pre Book Price:$ 4995

Read More >>

Global UV Disinfection Equipment Market (Applications, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

UV disinfection technology uses ultra-violet rays to remove infection and purify the subjected matter. The equipments are useful for disinfection of materials such as food, solutions, especially drinking water. UV ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

World Leather Goods Market - Opportunities and Forecasts, 2014 - 2020

Leather goods encompass products such as leather luggage and leather accessories including purses and wallets, handbags, footwear, belts and jackets, which are made of animal skin. A wide range of ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>