Cider has seen impressive growth in 2014, way ahead of other alcoholic drink categories. Domestic brands are likely to see a recovery as imports from Sweden start to fall. Somersby has been behind the growth in the mainstream segment and is expected to continue its success. Single serve glass bottles are now the main packaging type. Most cider volumes are sold in the off-premise channels, on-premise is however starting to gain shares.
Reckorderlig and Kopparberg are the companies that have seen the most growth.
The mainstream segment has started to drive growth again overtaking the premium segment.
Old Mout is being exported to the UK in order to take on Rekorderlig and Kopparberg in their most important market.
Redwood Cider remains the leading player followed by Lion.
Canadeans New Zealand Cider Market Insights 2015 Report provides a complete overview of the New Zealand cider industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
2010-2014 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
Value by distribution channel 2010-2014, with 2015 forecasts
2013-2015 selected on/ off-premise retail prices
Details of key cider new product launches in 2014 by company
Overview of the competitive landscape in the cider market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market
Data is also available in excel format
Gain in-depth understanding of the dynamics and structure of the New Zealand cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the New Zealand cider market to support your brand development and marketing initiatives
Compare and track the performance of brands and brewers to develop a competitive advantage
Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new powerpoint add-on to quickly absorb a succinct Summary of the key trends in the New Zealand cider market
View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects