Food & Beverages

Examining new trends in the breakfast market and the opportunities for food manufacturers

  • CAN370578
  • 80 Pages
  • November 2015
  • Food & Beverages
Summary
The breakfast market of the next five years will differ significantly from that of a few years ago, as consumer attitudes to what to eat, when, where, and how are changing rapidly. This evolution has seen the growing prevalence of convenient offerings, aimed at those living busy lives and who are pushed for time in the morning. Health needs are also being emphasized more by specialists, and consumers are monitoring their intake of bad-for-you products more closely, looking to make a healthier start to the day. Having said this, the taste aspect still remains important, especially for children, who want the tastiest and most indulgent products.

Key Findings
The cereal bars and energy bars categories should be targeted by manufacturers due to current low levels of consumption in developing countries. Manufacturers can emphasize the convenience aspect of such products as they can be consumed on-the-go, helping those with busy lives

On weekends, in particular, consumers can take the time to fully enjoy their morning meal, with variety and novelty replacing the usual weekday routine. Consumers are significantly less likely to skip the morning meal during the weekends than during the week

The health implications of breakfast products, especially those high in sugar and artificial ingredients, come later on in life, with kids focusing on the taste and indulgence aspect of products

Convenience, more than health or taste, will be the most important aspect of the Breakfast market over the next few years. Manufacturers are responding with compact pack formats, which aid consumption on-the-go. Tasty breakfast alternatives, such as cereal bars, are also set to grow in demand

Retired consumers are least likely to skip breakfast, whether its on the weekend or a weekday. These consumers should be targeted with healthy products, but those that still keep taste and indulgence as a core need state

Synopsis
The Examiningnew trends in the breakfast market and the opportunities for food manufacturers report by Canadean shows the best opportunities in the breakfast market by looking at how consumer needs change by age in five core consumer need states: taste, health, convenience, ethics, and free-from. Convenience is fast becoming an important consideration, and for some consumers, due to their busy lives, is the key motivator. For others, such as kids, taste and indulgence remain the most important factors.

What else does this report offer?

Splits consumers into different age groups to provide a more holistic and complete understanding of what motivates them in each respective consumer need state

Provides recommendations that will help manufacturers better meet the consumer need state

Case studies examining the approach retailers and CPG brands have taken when it comes to trying to enhance or meet consumer demand in areas such as taste and health

Product examples showing how innovation leaders are successfully targeting shoppers

ReasonsToBuy
Know what new opportunities you should target in the Breakfast market, and what changes you need to make to your product or brand in order to pursue them

Gain an insight into what motivates consumer behavior in the Breakfast market, and what trends are likely to influence future behavior

Learn from the most innovative breakfast products launched worldwide

Find out what is motivating consumers purchasing decisions in the breakfast market, through the results from Canadeans frequent global surveys
Please Select Format

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Protein Hydrolysis Enzymes Market (Sources, Applications and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Protein hydrolysate enzymes are the amino protein which is used in the hydrolysis of bonds such as detergent industry. The protein hydrolysates are chiefly used in the removal of protein ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Animal Feed Micronutrients Market - Insights, Analysis, and Forecast to 2021

The global animal feed industry has experienced paradigm shift in terms of the demand and quality control over the past few years. It is an important segment of the global ...

July 2017  |   Price:$ 3499    | Pre Book Price:$ 3499

Read More >>

Global Mixed Tocopherol Market (Type, Application, and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Tocopherols are a naturally occurring chemical element found in a variety of food such as nuts, spinach and vegetable oils. They are commonly known as vitamin E. Mixed tocopherols are organic compounds and a mixture of four homologues tocopherols, namely alpha tocopherol, beta tocopherol, gamma tocopherol and delta tocopherol.

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Ultra High Temperature Milk Market (Products and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

UHT milk is fresh milk that is processed in a very high temperature, pasteurized in a very less time, and then packaged in pre-sterilized containers without addition of any preservatives. ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Natural Food and Drinks Market (Product and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

All Natural Food and Drinks are the products that are minimally processed and do not contain any food additives such as flavorings, food colors, sweeteners, antibiotics and hormones. All Natural ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Encapsulated Food Market (Core Phase, Shell Material, Technology, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Encapsulation is the process of incorporating food ingredients, enzymes and other materials into capsules. The parent market for the encapsulated food is the global food market, which was $4200 billion ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>