ICT Media

Mobile Ad-spending Market in the US 2015-2019

  • TEC321027
  • 60 Pages
  • July 2015
  • ICT Media
About Mobile Ad Spending
Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.

Technavio's analysts forecast the mobile ad spending market in the US to grow at a CAGR of 29.07% during 2014-2019.

Covered in this Report
This report covers the present scenario and growth prospects of the mobile ad spending market in the US for 2015-2019. To calculate the market size, the report considers the revenue generated from the mobile search advertising and mobile display advertising that includes banners, in-app, video, rich media, email, and P2P messaging.

Technavio's report, Mobile Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors
Flurry
Millennial Media
MoPub
Pandora

Other Prominent Vendors
Amobee
Baidu
Byyd
Chartboost
Fyber
Google
HasOffers
Hipcricket
iAd
inMobi
Kiip
Matomy Media
MobPartner
OfferPal Media
Opera Mediaworks
PubMatic
Science
Smaato

Market Driver
Increased Adoption of Smartphones and Tablets
For a full, detailed list, view our report

Market Challenge
Privacy and Security Concerns
For a full, detailed list, view our report

Market Trend
Increase in Number of Mobile App Downloads
For a full, detailed list, view our report

Key Questions Answered in this Report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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