Beer market witnessed a mild increase in 2015. Lower consumer confidence due to slowdown in the economy and rise in the cost of raw material affected the sale of beer. Brand switching across the price segments due to decrease in purchasing power of the consumers, particularly in the premium and super premium segments, was the key story from 2015. The discount segment saw a growth of 12% as more consumers turned to this segment in times of economic uncertainty.
-Regular beer saw stagnation as consumers moved towards lower alcohol content, more affordable beers.
-Imported brands have seen a rise due to the switching in demand. However, the segment accounts for just over 10% of market share after seeing its share increase by a whole percent.
-Lager continued to be the leading beer type in the market being the traditional type of beer in the market.
-Illegal beers entering the market were delivered at a cheaper price and often had higher alcohol content.
Canadean's Malaysia Beer Market Insights 2016 Report provides a complete overview of the Malaysia beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
-2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
-Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
-Value by distribution channel 2011-2015, with 2016 forecasts
-2014-2016 selected on- / off-premise retail prices
-Details of key beer new product launches in 2015 by company
-Overview of the competitive landscape in the beer market, with analysis of key company performance
-Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
-Data is also available in excel format
-Gain an in-depth understanding of the dynamics and structure of the Malaysia beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
-Evaluate the current emerging trends and future growth opportunities in the Malaysia beer market to support your brand development and marketing initiatives
-Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
-Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
-Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
-Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Malaysia beer market
-View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects