Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Macedonia beverage market SUMMARY
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
The economic situation in the country has been poor between Q4-12; however the IMF forecasts 2% GDP growth for 2013. Alcoholic drinks have performed well due to support from producers. From 2013, it is expected that new laws will ban home making of wine, which will align with domestic legislation of the EU. This will pave the way for new wine cellars and alcohol distilleries.
What are the key drivers behind recent market changes?
Industrial output in Macedonia has decreased for the last 16 months in a row, with this mainly attributed to the affects of the European financial crisis on exports, including mining, textiles and the metal industry. Warm weather and marketing promotions have led to small growth in the packaged water, carbonates and still drinks categories; however, iced/rtd tea drinks grew significantly by 6%.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Macedonia beverage industry and want more detail and analysis on this data. Canadeans Macedonia Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Readers are provided with a summary snap shot table showing category growth in Q4 2012 vs Q4 2011, together provisional 2012 volumes and latest 2013 forecasts
An economic mood indicator, completed by Canadeans local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
Key highlights of the last quarters commercial beverage performance are identified and the key market drivers examined
Volumes for Q4 2012 vs Q4 2011, Provisional 2012 volumes, moving annual totals (MAT) and latest 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest industry news.
This quarters special focus is on Functional Soft Drinks and Healthy Innovation
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