4G LTE is the latest technology in the mobile broadband market. LTE can provide a data speed of up to 30 Mbps and LTE Advance can even provide a speed of 100 Mbps. LTE market is at a developing stage and is the market revenue is expected to soar as high as $997 billion by 2020, with a projected CAGR of 58.2% during 2013-2020. The global LTE market is analyzed based on geographical regions, (North America, Europe, Asia Pacific and RoW) reveals that Asia Pacific possesses the highest potential and is expected to generate highest revenue by 2020.
Increased need for higher data rates and greater spectral efficiency are the primary factors driving the market growth. Implementation of LTE in the public sectors such as public safety as well as in defense and security is further driving the market exponentially. These applications require high-speed communication at times of emergency and therefore LTE is the best-suited network to feed this need. Furthermore, changing customer preferences and rising demand for high-speed mobile broadband in Asia Pacific region has created a huge potential in the APAC market. Telecom operators have planned highest number of LTE installations in these developing countries.
LTE Technology Market Analysis
Global LTE market is segmented into LTE FDD, LTE TDD and LTE Advance. In 2012, LTE-FDD Market had generated highest revenue, however it is forecast that LTE TDD market would be generating largest revenue by 2020. Quick and cost effective solutions of LTE TDD over LTE FDD are the primary reasons for this market shift. LTE Advance is expected to be the fastest growing market during the analysis period 2013-2020. LTE Advance would grow at such significant rate due to its ability to provide higher bitrates in system.
LTE Application Market Analysis
The application market is segmented into M2M and Connected Device, Public Safety LTE, VoLTE, Video on Demand, Defense and Security and “browsing, surveillance and large enterprise”. In the current scenario, browsing, surveillance and large enterprise is the highest revenue generating market. This segment would continue to have the highest share in the market by 2020. Increased awareness about advantages of IP based surveillance system and increased security concerns are driving factors for growth LTE usage in IP surveillance systems. Need for high speed browsing facility is the primary reason for extensive use of LTE in browsing. However, Defense and Security would be the fastest growing market at a CAGR of 68.8% throughout 2013-2020.
LTE Geographic Market Analysis
Based on geographic locations, the LTE market has been segmented into North America, Europe, Asia Pacific and RoW. Currently North America occupies about 50% share in the global market. However, Asia Pacific would expectedly chase North America during the 7 years of analysis period and acquire approx. 40% share of the global LTE market. Primary reason for this growth is the growing awareness among people regarding high-speed mobile internet. This has compelled telecom companies to plan LTE installations in various countries of Asia Pacific region.
LTE Competitive Analysis
As per the study of the strategies followed by top ten players in this market reveals some strategic facts and presents a clear idea about the intensity of concentration they are giving to a specific segment. Strategic analysis of the companies reveals that most of the companies are concentrating on the partnership strategy for their business growth. LTE is a futuristic technology and research is still on its way to enhance its service and operation. Partnerships with some related business entities would help companies to take a collaborative effort so that they can offer better services to the customers. Product Launch is the second most followed strategy among the leading companies in the LTE market.
LTE High Level Analysis
Analysis of the market based on the porter’s five-force model reveals that the bargaining power of the sellers varies with region/geographic area. At present buyers are not able to enjoy free choice due to limited LTE suppliers. However, competition among the companies is expected to favor the customers in terms of service charges. There is moderate threat of new entrants due to various telecom companies dealing in the market, however, limited number of players would keep this threat at a moderate level as LTE requires high initial investment and it would be a tough task for a new company to start LTE service. Need for high-speed internet for social media, entertainment and e-commerce websites is one of the reasons driving the market among common subscribers. Moreover, LTE has better intelligence to properly handle the traffic and offer seamless connectivity. Implementation of LTE in public safety as well as in defense is also assisting in market growth. However, limited availability of spectrum is one of the major restraining factors hindering its growth.
Reason For Doing The Study
LTE is the latest technology in mobile broadband service. With increasing awareness among customers, this technology is gaining popularity; therefore, telecom companies need to understand the future prospects in the market. LTE would prove to be a lucrative business for companies dealing in telecommunication and internet service as subscribers are shifting to LTE from the conventional 2G and 3G services.
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