ICT Media

Location-based Search and Advertising Market in the US 2016-2020

  • TEC385406
  • 50 Pages
  • January 2016
  • ICT Media
About Location-based Search and Advertising

Location-based search and advertising involves integrating advertisements with location-based solutions. It is basically used to differentiate a set of customers based on their interests and location. People use their mobile devices to search for local events in their vicinity related to dining, movies, travel, children, or home decor. Location-based search and advertising is the best way to communicate the right message to the right set of customers at the right time in a meaningful and engaging way. It is a method of direct communication between consumers and marketing companies, and it helps companies figure out the right set of target customers based on their likes, interests, and geographical locations.

Technavios analysts forecast the location-based search and advertising market in the US to grow at a CAGR of 38.59% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the location-based search and advertising market in the US for the period 2016-2020. To calculate the market size, the report considers revenue generated from the following:
Location-based search and advertising applications such as search, display, and messaging
Push and pull advertising methods
Individual users, enterprise consumers, analytics solutions providers, and government organizations worldwide

Technavios report, Location-based Search and Advertising Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Foursquare
xAD
Groupon
Scanbuy
Shopkick

Other prominent vendors
Yoose
Verve
Thumbvista
Ping Mobile
Qualcomm Izat
Thinknear
Polaris Wireless
Waze (Google)
bfonics
Gimbal
Social Retail

Market driver
Increased use of effective marketing techniques
For a full, detailed list, view our report

Market challenge
Inaccuracy in search and advertising results
For a full, detailed list, view our report

Market trend
Integration of location-based search with social networking websites
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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