Materials & Chemicals

Leading Paint and Coatings Suppliers Strategic Directions, Marketing Tactics and Technological Know-How

  • VPG617301
  • 134 Pages
  • June 2016
  • Materials & Chemicals
The companies analyzed in this report include AkzoNobel, BASF, DuPont, Henkel, Kansai Paint, Nippon Paint, PPG, RPM, Sherwin-Williams, and Valspar.

The report presents:

  • Specific business, new product development and marketing
    strategies.
  • Major strengths and weaknesses, e.g., managerial, organizational,
    marketing and product development.
  • Anticipated acquisitions, joint ventures and divestitures.
  • Promotional tactics.
  • Distribution approaches.
  • Product service and support.
  • Customer relations.
  • Internally developed and acquired technologies, processes, and related capabilities.
  • Proprietary technologies and patent litigations.

Contains 134 pages

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