Food & Beverages

Italy Quarterly Beverage Tracker Report Q22013

  • CAN61022
  • 24 Pages
  • August 2013
  • Food & Beverages
Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Italy beverage market
Scope
Readers are provided with a summary snap shot table showing category growth in Q22013vsQ22012, together with 2012 actual volumes, 2013 forecast volumes and projected growth

An economic mood indicator, completed by Canadeans local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarters commercial beverage performance are identified and the key market drivers examined

Volumes for Q2 2013vs Q22012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest industry news.

Private Label Soft Drinks, 2011-2013F
Summary
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
The economy continues to decline, but is now falling at a slower rate than previous quarters. Consumer confidence also seems to be returning gradually, with domestic consumption levels starting to improve. However, further cool weather in Q2-13 has depressed beverage consumption with temperatures below average.

What are the key drivers behind recent market changes?
Reduced consumer spending and a deteriorating macro-economic climate have led to many categories facing losses, particularly in on-premise outlets. However, despite declining this quarter, packaged water continues to take share within soft drinks thanks to its affordable price positioning and healthy image.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Italy beverage industry and want more detail and analysis on this data. Canadeans Italy Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
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