Internet video climbed to a lofty 431.8 billion views in 2011, an increase of 43.2%, delivering 21.2 billion hours of self-selected, personal preference content to users, an estimated 5.2% of TV hours watched for the year.
Professionally produced and distributed video on destination sites captured a 22.1% share, while UGC/Social Networking counterparts racked up 77.9% of total views, according to this comprehensive usage analytics report.
This video sector report presents rigorous analyses surrounding pro publisher brands, content categories, sites and aggregator networks monthly, in addition to historical performance encompassing the entire period since the format’s introduction online in 1998, through 2011; forecasts are carried out to 2014.
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